Growth Marketer
Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
CAD 80k-100k / year
What You'll Do
- Design, execute, and measure growth experiments across acquisition channels to identify the highest-leverage opportunities for generating qualified pipeline.
- Own the end-to-end execution of growth initiatives across paid, SEO, email, content, partnerships, webinars, and other acquisition channels—testing, learning, and iterating as you go.
- Define audience segments, messaging, and creative direction for campaigns
- Launch and optimize paid media across channels
- Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
- Analyze performance across channels to identify what drives growth and double down on what works
- Continuously test new channels, creative concepts, and conversion paths
Must-haves ...
- You have personally built and optimized growth initiatives end-to-end. We are not looking for someone who only owned strategy or only executed one channel.
- You have personally launched campaigns across multiple acquisition channels (paid, SEO, email, webinars, partnerships, content, etc.).
- You are highly data fluent. You can independently analyze funnel performance, identify bottlenecks, and recommend where we should invest next.
- You enjoy running experiments more than following playbooks.
- You've worked in an environment where there wasn't already a marketing machine to inherit.
You'll succeed if you ...
- Have 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
- You are comfortable with and use marketing analytics tools on a daily basis (GA4, HubSpot, Looker Studio, Mixpanel, Amplitude, or similar)
- Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
- Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
- Are data-driven but creative, comfortable working from metrics and gut alike
- Understand how paid, organic, and content work together to create demand
- Thrive in a startup environment where you can build systems from scratch
- Bonus Point: Experience at a scale-up or high-growth startup
- Bonus Point: Background in healthtech or healthcare SaaS
- Remote and hybrid work options & flexible work hours
- Comprehensive health and wellness coverage from day one
- Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
- $2000 annually in "Knowledge Dollars" to learn, grow, and level up
- Quarterly socials & company outings that bring our team together beyond the day-to-day
80000 - 100000 CAD a year
