Lifecycle Marketing Manager
Tailscale
About Tailscale
Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.
Description
Tailscale is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing. In this role, you will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels, to ensure that prospects and customers are receiving the resources they need to be successful with Tailscale. You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content.
Responsibilities
- Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel
- Define and execute email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based comms, nurture sequences, and ad-hoc announcements
- Warm up prospects from various conversion points (content, events, trial signups, demos) to drive product adoption and sales conversations
- Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful
- In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
- Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
- Adhere to email best practices, including compliance, design (browser rendering), and cadence
- Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
- Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program
What We Are Looking For
- 5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements
- Expert in marketing automation technology, preferably HubSpot
- Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
- Strong analytical skills with the ability to work with data and make informed decisions
- Experience and passion for working cross-functionally within a go-to-market organization
- Excellent writing skills with the ability to create lifecycle content for review by SMEs
- Self-starter who can drive recommendations and decisions with minimal oversight
- Results-oriented with a collaborative and proactive mindset; customer-first mentality
It’s nice if you have
- Experience marketing to developers or working at B2B SaaS or cloud companies
- An affinity for learning complex, highly technical products and strong technical aptitude generally
- Experience working closely with Sales and Product leaders
Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic!
What We Offer
- An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
- A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
- Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
- All-remote with the opportunity to work from anywhere—enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you).
- Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK.
- Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
- Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! We encourage all Tailscalars to take 4-6 weeks of vacation annually.
- A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.
- Generous parental leave program from your first day. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.