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Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Saturday, May 25, 2024

About Tailscale

Tailscale builds software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, small and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.


We’re looking for a collaborative and analytical Product Marketing Manager to join the marketing team at Tailscale. You will work closely with the Product, Engineering, and GTM teams to identify customer needs, market trends, pain points, and articulate “Why Tailscale?.” This role might be perfect for you if you are familiar with developer tooling, networking infrastructure, or enterprise security needs, and can communicate technical features as easy-to-digest benefits. If feature launches are second nature, and you love highly cross-functional work, read on.

Because we’re an early-stage and fully remote company, we’re looking for a motivated individual who is comfortable working asynchronously, thrives in ambiguity and has a focus on getting it right, not being right.

Responsibilities and Duties:

  • Becoming the expert on our users and customers — who they are, what their pain points are, and what drives them to seek out solutions
  • Collaborating with Product and Marketing teams to develop and refine product positioning, messaging, and effective content
  • Launching new products or features, managing cross-functional projects associated with that launch, and measuring success
  • Creating marketing material — from landing pages, blog posts, and email campaigns to slide decks, customer case studies, and demos. This includes delegating and working with designers/web developers as needed.
  • Helping position Tailscale as a thought leader in networking and security, and increasing awareness of these issues
  • Performing competitive and market analysis to inform messaging and campaigns, and influence product strategy

Qualifications and Skills:

  • A proven track record in marketing, product marketing, developer marketing, product management, or a related field
  • Experience managing interdependent, complex projects and keeping multiple work streams on track
  • Working knowledge of PLG and PLS
  • An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work
  • The ability to quickly adapt and react to changing plans and ambiguity. We’re a startup - our estimated launch dates change often
  • Excellent people skills - this role will interact with many cross-functional teams and the ability to communicate and negotiate effectively will be critical to the success of this role

It’s nice if you have:

  • An affinity for complex, highly technical subjects
  • A strong data-driven mindset
  • Experience with solutions at a B2B or enterprise technology companies, product-led growth experience is a plus
  • Experience with security products used in SaaS or cloud environments

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. We use San Francisco market data to establish our pay ranges.

US Pay Ranges
$163,000$204,000 USD

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic!

What We Offer

  • An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
  • A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
  • Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
  • All-remote with the opportunity to work from anywhere—enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you).
  • Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK.
  • Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
  • Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! We encourage all Tailscalars to take 4-6 weeks of vacation annually.
  • A build-your-own home office setup. You choose your own company-owned laptop (MAC or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.
  • Generous parental leave program from your first day. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.