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Technical Product Marketing Manager



Marketing & Communications, IT, Product
Canada · United States · Remote
Posted on Saturday, April 22, 2023


We’re looking for a collaborative and analytical Technical Marketing Engineer to join the fast-growing marketing team at Tailscale. You will work closely with the Marketing, Product, Engineering, and Sales teams to identify customer needs, market trends, and pain points, and explain our product to customers. This role might be perfect for you if you are familiar with developer tooling, networking infrastructure, and enterprise security needs, and can communicate technical features as easy-to-digest benefits. If feature launches are second nature, and you love to organize disparate teams, read on.

Because we’re an early-stage and fully remote company, we’re looking for a motivated individual who can think on their feet, enjoys collaborating with highly technical teams, and is comfortable working asynchronously.

Your key responsibilities will include

  • Becoming the expert on our users and customers, who they are, their pain points, and what drives them to seek out solutions.

  • Collaborating with Product and Marketing teams to develop and refine product positioning, messaging, and content that resonates.

  • Planning the launches of new products or features, managing the cross-functional implementation of the plan, and measuring launch success.

  • Participating in the creation of marketing materials. This includes delegating and working with freelancers/agencies as needed - from landing pages, blog posts, and email campaigns to social media and slide decks.

  • Helping increase awareness of the network security space and position Tailscale as a thought leader.

  • Performing competitive and market analysis to inform messaging and campaigns, and influence product strategy.

Ideally, you have

  • A proven track record in marketing, product marketing, developer marketing, product management, or a related field.

  • Experience managing interdependent, complex projects and keeping multiple workstreams on track.

  • An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work.

  • The ability to quickly adapt and react to changing plans and ambiguity. We’re a startup - our estimated launch dates change often!

  • Excellent people skills - this role will interact with many cross-functional teams and the ability to communicate and negotiate effectively will be critical to the success of this role.

It’s nice if you have

  • An affinity for complex, highly technical subjects

  • A strong data-driven mindset

  • Experience with solutions at a B2B or enterprise technology companies, product-led growth experience is a plus

  • Experience with security products used in SaaS or cloud environments

You should include these in your application

  • Your resume

  • LinkedIn profile

  • A brief explanation of a launch you’ve worked on that you are proud of

What We Offer

  • An inclusive, remote-first work environment where you can be your authentic self. We recognize the impact diverse voices and backgrounds have on the growth of our people, our product and our company.

  • A competitive total compensation package. This includes base salary, equity incentive plan and 401K contributions.

  • Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family, plus access to health and flexible spending accounts!

  • Flexible work hours and the opportunity to work from anywhere—enjoy a change of scenery wherever you can get wifi and join twice annual retreats with fellow Tailscalars!

  • Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, leverage our conference budget to learn from experts in your field or take advantage of mentorship, coaching and internal promotion opportunities.

  • Paid time off and a healthy work-life balance. Take advantage of 4 weeks vacation each year, uncapped sick time when you need it, and support for any situation life throws your way!

  • A build-your-own home office setup. You choose your own company-owned laptop (MAC or PC), receive a monthly home internet reimbursement and $1000 USD to customize your workstation to make it your own.

  • Generous parental leave program from your first day. We care about your life outside of work, and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.

About Tailscale

Tailscale builds software that makes it easy to connect and secure devices, no matter where they are. Every day, banks and multi-national companies use Tailscale to protect their corporate networks. Hobbyists and start-ups trust Tailscale to collaborate and share access to tooling. We're building a future for the Internet that's easy, small and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, HeavyBit, and Uncork Capital.