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Technical Content Marketing Manager



Marketing & Communications, IT
Canada · United States · Remote
Posted on Friday, April 21, 2023


We’re looking for an experienced Senior Technical Content Marketing Manager to build and scale Tailscale’s content engine. This role will be responsible for managing the editorial calendar, authoring technical content, and partnering with Product Marketing, Lifecycle Marketing, Growth/Demand Gen, and Sales to deliver the right content across the customer journey.

The ideal candidate for this role is a strategic and creative thinker who enjoys connecting with technical audiences. This role might be perfect for you if you have the ability to take technical concepts and create compelling narratives around them, while partnering with stakeholders across the org to think, plan, and execute of new ways to extend the reach of your content and capture your audience wherever they are.

Responsibilities and Duties:

  • Develop and manage Tailscale’s content strategy, providing recommendations for the type of content required at various stages of the customer journey

  • Use performance insights alongside competitive and market analysis to inform the content strategy

  • Manage the editorial calendar including scheduling, publishing, and distributing content accordingly

  • Author various forms of technical content including blog posts, landing pages, newsletters, tutorials, social posts, emails, ad copy, etc

  • Monitor content performance and make adjustments where necessary, with particular attention to organic growth

  • Conduct content audits, identify gaps, refresh existing content to improve performance and reflect product updates, and archive low-performing assets

  • Define the editorial tone of voice and ensure consistency across all materials

  • Hire, onboard, and manage content freelancers as needed

Qualifications and Skills:

  • 7+ years of technical content marketing experience

  • A deep understanding of the developer, IT, and DevOps personas and technical audiences

  • A high attention to detail and an eye for editorial accuracy

  • Repurposed content and are comfortable with various distribution channels

  • Experience in SEO, keyword research, and optimization

  • An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work

  • The ability to concept, create, and scale processes with lots of autonomy

It’s nice if you have:

  • An affinity for complex, highly technical subjects

  • Experience with creating (0-1) and scaling platforms and processes

  • Worked in DatoCMS

What We Offer

  • An inclusive, remote-first work environment where you can be your authentic self. We recognize the impact diverse voices and backgrounds have on the growth of our people, our product and our company.

  • A competitive total compensation package. This includes base salary, equity incentive plan and 401K contributions.

  • Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family, plus access to health and flexible spending accounts!

  • Flexible work hours and the opportunity to work from anywhere—enjoy a change of scenery wherever you can get wifi and join twice annual retreats with fellow Tailscalars!

  • Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, leverage our conference budget to learn from experts in your field or take advantage of mentorship, coaching and internal promotion opportunities.

  • Paid time off and a healthy work-life balance. Take advantage of 4 weeks vacation each year, uncapped sick time when you need it, and support for any situation life throws your way!

  • A build-your-own home office setup. You choose your own company-owned laptop (MAC or PC), receive a monthly home internet reimbursement and $1000 USD to customize your workstation to make it your own.

  • Generous parental leave program from your first day. We care about your life outside of work, and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.

About Tailscale

Tailscale builds software that makes it easy to connect and secure devices, no matter where they are. Every day, banks and multi-national companies use Tailscale to protect their corporate networks. Hobbyists and start-ups trust Tailscale to collaborate and share access to tooling. We're building a future for the Internet that's easy, small and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, HeavyBit, and Uncork Capital.