Senior Technical Content Marketing Manager
Marketing & Communications, IT
Canada · United States · Remote
Posted on Friday, April 21, 2023
Senior Technical Content Marketing Managerat Tailscale
US (Remote), Canada (Remote)
We’re looking for an experienced Senior Technical Content Marketing Manager to build and scale Tailscale’s content engine. This role will be responsible for managing the editorial calendar, authoring technical content, and partnering with Product Marketing, Lifecycle Marketing, Growth/Demand Gen, and Sales to deliver the right content across the customer journey.
The ideal candidate for this role is a strategic and creative thinker who enjoys connecting with technical audiences. This role might be perfect for you if you have the ability to take technical concepts and create compelling narratives around them, while partnering with stakeholders across the org to think, plan, and execute of new ways to extend the reach of your content and capture your audience wherever they are.
Responsibilities and Duties:
Develop and manage Tailscale’s content strategy, providing recommendations for the type of content required at various stages of the customer journey
Use performance insights alongside competitive and market analysis to inform the content strategy
Manage the editorial calendar including scheduling, publishing, and distributing content accordingly
Author various forms of technical content including blog posts, landing pages, newsletters, tutorials, social posts, emails, ad copy, etc
Monitor content performance and make adjustments where necessary, with particular attention to organic growth
Conduct content audits, identify gaps, refresh existing content to improve performance and reflect product updates, and archive low-performing assets
Define the editorial tone of voice and ensure consistency across all materials
Hire, onboard, and manage content freelancers as needed
Qualifications and Skills:
7+ years of technical content marketing experience
A deep understanding of the developer, IT, and DevOps personas and technical audiences
A high attention to detail and an eye for editorial accuracy
Repurposed content and are comfortable with various distribution channels
Experience in SEO, keyword research, and optimization
An analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your work
The ability to concept, create, and scale processes with lots of autonomy
It’s nice if you have:
An affinity for complex, highly technical subjects
Experience with creating (0-1) and scaling platforms and processes
Worked in DatoCMS
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria — unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we’d love to know how you can amplify our team with your unique experience!
Tailscale builds software that makes it easy to connect and secure devices, no matter where they are. Every day, banks and multi-national companies use Tailscale to protect their corporate networks. Hobbyists and start-ups trust Tailscale to collaborate and share access to tooling. We're building a future for the Internet that's easy, small and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, HeavyBit, and Uncork Capital.
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