Work In Tech

Swift Medical is seeking an experienced and dynamic Senior Product Marketing Manager to join our team!

The ideal candidate will have a passion for healthcare technology and a proven track record in driving product marketing strategies. This role involves working closely with our product, sales, client success, clinical, and marketing teams to develop and execute go-to-market plans, enhance product positioning, and drive customer engagement. The Senior Product Marketer will play a critical role in shaping the market perception of our innovative wound care solutions.

How You Will Make An Impact

• Develop and execute go-to-market plans for new product launches and updates. Coordinate with sales teams to ensure successful product launches and market penetration.
• Collaborate with product management to define product positioning, have ownership of all forms of product communications to the external market, and value propositions.
• Drive and coordinate competitive intelligence across the organization. Deliver monthly update on competitive activity, collecting competitive selling, pricing, marketing, publications, and intellectual property activity.
• Coordinate the execution of the product knowledge base. Deliver product release notes.
• Coordinate development of technical sales information, such as SDK information.
• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape. Analyze market data to inform product development and marketing strategies.
• Create and maintain compelling marketing materials including product information (website and other), presentations, case studies, and whitepapers.
• Develop sales collateral, including battle cards, sales scripts, and competitive analysis. Provide the sales team with the tools and training needed to effectively sell and support our products.
• Develop and maintain KOL relationships alongside clinical leadership.
• Own the process for approval and release of all customer-facing materials.
• Support Demand Generation campaigns and digital marketing efforts by aligning positioning and supporting content development.

What You Bring To Swift

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of experience in product marketing in healthcare, preferably to enterprises and providers.
• Strong understanding of market research techniques and data analysis.
• Excellent communication and storytelling skills, with the ability to translate complex concepts into clear, compelling messages.
• Proficiency in marketing tools and platforms, including CRM, marketing automation, and analytics software.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative mindset with strong interpersonal skills to work effectively with cross-functional teams.
• Comfortable travelling within North America.

Please note that this is a remote opportunity within the United States.