Senior Lead, Measurement & Attribution - Models (US or Canada)
StackAdapt
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Posted on Nov 5, 2024
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt’s Solutions team focuses on developing and leading strategic growth initiatives within key verticals across our suite of programmatic advertising products. As a Senior Lead of Solutions (Measurement & Attribution) within the team, you will work on projects and partnerships aimed at improving platform and campaign performance against industry benchmarks and peers. This role will allow you to work with multiple leaders across teams, such as Product, Engineering, Sales, Analytics, and Operations in shaping the future of AdTech & MarTech.
What You'll Be Doing:
- Lead and support the discovery, ideation, development, and design of next-gen, measurement, attribution, and performance capabilities and roadmap
- Serve as an SME externally and internally on all facets of Performance
- Articulate business challenges and corresponding solutions to the ELT and achieve alignment on project design, prioritization, and resourcing
- Work alongside key technical stakeholders such as Data Science and Engineering to architect solutions to address identified problem statements and use cases. Drive client engagements, discovery interviews, and Proof-of-concepts
- Troubleshoot technical performance challenges and discrepancies, accompanied by root-cause analysis and remediation approach
- Design and execute experiments to validate the hypothesis and work with Client Services and Marketing to scale solutions and best practices
- Engage in industry research to highlight best practices, current fit/gap, opportunities, and challenges
What You'll Bring to the Table
- 3 - 5+ years of relevant experience driving projects and building solutions within Measurement, Attribution, and/or Performance
- Prior experience with Multi-touch attribution (MTAs), Mixed-media Modelling (MMMs) Incrementality or similar tools, technologies, and concepts
- Strong understanding of the technical underpinnings to comfortably prescribe and manage technical requirements, jointly ideate on solutions with Data Science and Engineering, and investigate challenges
- Comfortable working with large sets of data to draw insights
- A proven track record of successfully managing strategic and operationally complex projects with cross-functional teams
- Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions
- Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences
StackAdapter's Enjoy:
- Highly competitive salary
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work-from-home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
#LI-Remote
This job is no longer accepting applications
See open jobs at StackAdapt.See open jobs similar to "Senior Lead, Measurement & Attribution - Models (US or Canada)" Work In Tech.