Marketing Operations Specialist
StackAdapt
Marketing & Communications, Operations
Toronto, ON, Canada
Posted on Sep 9, 2024
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
We are looking for an innovative and experienced Marketing Operations Specialist to join our expanding Marketing team. The right candidate will have an established track record of hands-on marketing reporting and data analytics within a rapidly growing company or digital marketing agency. If you want to join an exceptional team supporting and driving hyper growth in an evolving industry, then keep reading!
Our ideal candidate will manage end-to-end reporting and analytics for StackAdapt's marketing team. You'll play a critical role in providing insights and recommendations on major marketing decisions. Working closely with the Business Ops and Revenue Ops teams, you will lead the reporting and analytics function of the marketing team's MarTech stack, ensuring visibility into what is working and what should be improved, including digital spend efficiencies and campaign ROI.
What you’ll be doing:
- Develop and implement marketing reporting and analytics systems to provide real-time visibility into campaign performance, ROI, and measurement across all channels.
- Lead the identification and assessment of reporting requirements for different marketing functions, ensuring a clear understanding of stakeholders' needs before building dashboards and reports.
- Oversee day-to-day reporting and analytical processes within the marketing department, including the adoption of new BI tools and analysis of raw data to generate trends and insights for senior leadership.
- Design, update, and maintain department-wide dashboards to enable real-time access to marketing insights, ensuring accuracy and relevance.
- Measure the effectiveness of marketing campaigns and automation programs, offering data-driven recommendations for funnel optimization and process improvement.
- Provide ad hoc reporting and analysis to support the marketing team, ensuring the insights are actionable and tailored to the audience.
- Collaborate to enhance StackAdapt’s marketing attribution system, ensuring data consistency and alignment across Revenue Operations, Finance, Marketing, and Business Operations teams.
- Champion marketing data quality and governance by maintaining marketing database hygiene, identifying data quality issues, and recommending process improvements to prevent recurring problems.
- Work with the martech stack to create automated processes and collaborate with other members of the MOps team in Salesforce to improve the data pipeline and standardize automation across different tools.
- Manage data processing projects for different marketing teams, ensuring deliverables are on time and meet quality standards.
- Provide strategic guidance on optimizing the marketing technology budget and integrating systems to improve performance and increase conversion rates.
We’ll be reaching out to applicants that have:
- 5-7 years of experience in marketing analytics or reporting roles, with success stories demonstrating strategic contributions to marketing initiatives.
- Hands-on experience managing marketing reporting and analytics within Salesforce. Familiarity with the distinctions and use cases for each system is essential.
- Experience identifying reporting needs and requirements for different stakeholders, ensuring clarity before building reports or dashboards.
- Proficiency in writing SQL queries to generate reports and drive insights from BI tools.
- Experience developing automated workflows and reporting in Salesforce Marketing Cloud. Familiarity with AMPscript and SSJS is a plus.
- Experience with campaign management and reporting tools, such as Google Analytics 4, Looker Studio, Salesforce Reporting, and ThoughtSpot.
- Operational experience designing and monitoring marketing campaigns, with a focus on data integration and automation.
- Experience managing datasets to ensure readiness for marketing use, including analysis and segmentation.
- Strong project management skills with a focus on delivering results in a fast-paced environment.
- Superb attention to detail and time management skills, with a strong sense of accountability for work quality.
StackAdapters Enjoy:
- Highly competitive salary
- RRSP matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
#LI-Remote