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Head of New Product Commercialization (US or Canada)



United States
Posted on Thursday, July 11, 2024
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
As Head of New Product Commercialization, you’ll spearhead the launch of innovative products from concept to market. This role involves shaping products from the ground up, and collaborating closely with Product, Engineering, Sales, Marketing, and Finance to ensure we introduce game-changing products that create a meaningful impact on our customers’ and our business.
As a senior level individual contributor (IC) reporting directly to the CEO, you will have ownership for critical decisions around your products, including developing investment thesis, setting KPI’s, working directly with customers to gather feedback, and evangelising the product to the market. This is perfect for a true 0-1 leader who has launched and scaled multiple products in the digital advertising space, and is excited to drive innovation once more.

What you'll be doing

  • Develop strategies for new product development and launch.
  • Analyze market trends and customer needs to define ideal customer profiles (ICP) through market research and first-hand qualitative data.
  • Collaborate with Product and Engineering teams to develop winning products that solve customer problems.
  • Working with revenue and marketing teams to develop go-to-market strategies that get you in front of the ICP and land deals.
  • Manage the new product line’s P&L to ensure their financial viability both short term and long term.

What you'll bring to the role

  • Education in a quantitative field (computer science, mathematics, economics etc.)
  • Background working in technology companies that build CRM, CDPs, Data Warehouses, or similar products.
  • Deep understanding of marketing and customer data technology, and how it impacts business success.
  • Love for solving customer problems and a roll-up-your-sleeves attitude.
  • Innate entrepreneurial spirit that has given you experience in launching products from 0-1 within an existing business, and maturing them to generate sustainable revenue.
  • At least 5 years of senior leadership experience, showcased through excellent communication and ability to lead through influence.
  • Strong business acumen and understanding of market dynamics.
  • Excellent problem-solving skills and persistence, underpinned by exceptional analytical skills
  • “Failure is not an option” attitude.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
2024 Best Workplaces for Women and in Canada by Great Place to Work®