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Marketing Director, APAC



Marketing & Communications
Posted on Monday, June 17, 2024
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
We are looking for a Marketing Director to join our team in the APAC region. If you can plan, execute, analyse, and optimise marketing activities across the region while leveraging our internal teams' advanced knowledge, you have strong knowledge of the Australian and Southeast Asian market—then keep reading!
The primary goals of this position are to lead our marketing efforts for the APAC region, increase awareness, expand and convert interest, and help build the right pipeline. The role will work closely with the regional sales team and go-to-market partners to develop a regional marketing strategy, manage PR, manage sponsorship programs, localise content, and aid in event execution. You will create strategies that leverage the right marketing mix of activities and the best routes to market for the region, including building events, marketing programs, and new ways to establish trust between StackAdapt and the agency community. You will use your comprehensive experience in marketing to both author content and design programs and adapt content and programs designed by the global teams.

What you'll be doing:

  • Formulate and implement regional marketing strategies, programs, and campaigns.
  • Build awareness and ensure consistency in the StackAdapt brand and build trust with our target market.
  • Represent all marketing functions in-region, closely coordinating with APAC leaders.
  • Develop quarterly plans with regional sales leaders and top partners to build pipeline.
  • Plan, manage, and execute in-region webinars and 3rd-party events while also supporting globally planned and executed events, executive dinners, and account-based activities.
  • Support onboarding and go-to-market planning with new co-marketing partners.
  • Provide Input and research to grow APAC marketing efforts and adapt global deliverables.
  • Manage and request the translation of regional deliverables into several languages, and localise content to support the sales team and lead generation efforts.
  • Manage pipeline achievement to meet quarterly goals.
  • Manage regional marketing budget, advocate for regional investment of global funds, track activity results, and return on investment.

What you'll bring to the table:

  • Relevant internal marketing experience in a comparable company within the programmatic advertising industry, encompassing SSPs, DSPs, publishers, and agencies.
  • Knowledge and experience with modern digital and integrated marketing, knowing when to deploy each type of activity for maximum effectiveness.
  • Extensive experience in adopting and implementing global campaigns at a regional level, with a track record of exceptional achievement in field marketing for high-tech B2B companies.
  • Content creation experience and strong writing skills.
  • Great communication skills—able to articulate product and solution information in the context of customer problems and business values.
  • Strategy to execution—must be enthusiastic about developing the plan, but also doing the work to drive results.
  • Experience with Sales Cloud and Marketing Cloud a plus.
  • Strong project management skills and ability to perform in a fast-paced, high-energy environment.

StackAdapters enjoy:

  • Competitive salary + commission structure
  • CPF contributions
  • Work anywhere in the world for up to 90 days per year
  • 20 days of paid vacation + 1 Culture & Belief day + birthdays off
  • Access to a comprehensive mental health care platform
  • Private Health Insurance coverage
  • Work from home reimbursements
  • Optional global WeWork membership for those who want a change from their home office
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • An awesome parental leave policy
  • Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
2024 Best Workplaces for Women and in Canada by Great Place to Work®