Senior Product Marketing Manager
Spare
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Canada · Remote
Posted 6+ months ago
We are hiring a Senior Product Marketing Manager to join our Marketing team!
As a Senior Product Marketing Manager, you will…:
- Shape product positioning and messaging to ensure our solutions resonate with the market, translating technical features into clear value propositions.
- Develop impactful sales enablement tools, including training, presentations, and resources to empower our Growth team to sell effectively.
- Lead product launch campaigns, ensuring flawless execution and alignment with our strategic goals.
- Participate in the entire product lifecycle, from product concept through to launch and ongoing platform improvements, ensuring continuous alignment with market needs and feedback.
Our Spare HQ is in Vancouver - BC, but this position is open to remote work options across Canada. If you like coming into an office, you can work from our HQ as desired, and we also provide a co-working stipend for those who wish to work in an office outside Vancouver.
- Department
- Marketing
- Employment Type
- Full Time
- Location
- Remote (Canada)
- Workplace type
- Fully remote
- Compensation
- $123,000 - $128,000 / year
- Reporting To
- Lynda Chau
About the role
- Develop and lead product positioning and messaging frameworks, ensuring alignment with Spare’s long-term goals and the evolving market landscape.
- Lead end-to-end product marketing efforts, from early market research and product concept validation to post-launch adoption and platform improvement initiatives.Drive market segmentation and persona development, creating targeted strategies that resonate across various product lines.
- Collaborate with cross-functional teams to plan and execute product launches, including campaigns, press releases, and webinars, to drive awareness and engagement.
- Equip the Growth team with advanced sales tools, training programs, and customer-facing content to ensure successful product differentiation and higher win rates.
- Act as a product marketing subject matter expert, supporting sales calls and industry events to represent Spare and demonstrate thought leadership in mobility trends.
About You
- Previous experience as a Product Marketing Manager (at least 3 years)
- Experience working in a fast-growing SaaS company
- Experience working with marketing to the public sector
- Excellent communication skills (verbal and written)
It will be considered a plus:
- Experience working in Marketing for the public transit industry
- Product marketing certifications, such as Pragmatic Marketing or Product Marketing Alliance (PMA)
- Degree or certification in a relevant field
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting.
At Spare, we are committed to creating a diverse and inclusive environment so we strongly encourage you to apply even if you don't believe you meet every single qualification outlined. We also do our best to respond to all applications we receive.
About Spare
Spare's mission is empowering everyone to unlock the potential of mobility.
Spare is the future of shared transportation. We’re revolutionizing how the busy mom from Dallas, the retired teacher from Oslo or the aspiring entrepreneur from Tokyo experiences transportation, by partnering with transportation providers around the world to enable worry-free, efficient, flexible, and automated on-demand solutions.
From the daily commute to non-emergency hospital visits, last-minute lunches, and leisurely trips to the museum, our technology makes people’s lives easier and transit more equitable both for those with specialized mobility needs and those without.
With Spare’s Platform, which includes a feature-rich admin web-panel, as well as rider and driver apps, transportation providers can break free from para and microtransit silos and provide holistic demand-responsive services that give each rider exactly what they need. We also help cities easily optimize their transit network so that the entire transportation ecosystem works better together.
At Spare, nothing is impossible. We think safe, affordable, scalable and eventually autonomous transportation is the right way forward. Join us for the ride!
Spare is the future of shared transportation. We’re revolutionizing how the busy mom from Dallas, the retired teacher from Oslo or the aspiring entrepreneur from Tokyo experiences transportation, by partnering with transportation providers around the world to enable worry-free, efficient, flexible, and automated on-demand solutions.
From the daily commute to non-emergency hospital visits, last-minute lunches, and leisurely trips to the museum, our technology makes people’s lives easier and transit more equitable both for those with specialized mobility needs and those without.
With Spare’s Platform, which includes a feature-rich admin web-panel, as well as rider and driver apps, transportation providers can break free from para and microtransit silos and provide holistic demand-responsive services that give each rider exactly what they need. We also help cities easily optimize their transit network so that the entire transportation ecosystem works better together.
At Spare, nothing is impossible. We think safe, affordable, scalable and eventually autonomous transportation is the right way forward. Join us for the ride!
Guiding Principles
At Spare, we don't have a strict set of values, but rather a set of Guiding Principles that represent the most successful people at Spare.
🗝️ Take Ownership
⛰️ Growth Mindset
🚨 Execute with Urgency
🚌 Drive Results
💩 No Assholes
🤩 Customer-Obsession
⛰️ Growth Mindset
🚨 Execute with Urgency
🚌 Drive Results
💩 No Assholes
🤩 Customer-Obsession
Culture at Spare
You can read more about our culture (and how we work) here
This job is no longer accepting applications
See open jobs at Spare.See open jobs similar to "Senior Product Marketing Manager" Work In Tech.