Senior Customer Marketing Manager
Spare
Marketing & Communications, Customer Service
Canada · United States · Remote
Posted on Sep 28, 2024
We are hiring a Senior Customer Marketing Manager to join our team at Spare!
As a Senior Customer Marketing Manager at Spare, you will play a key role in driving customer loyalty, retention, and advocacy by developing and managing innovative marketing programs.
This role focuses on crafting strategies that enhance the customer experience and showcase the transformative value Spare brings to transit agencies. You will work cross-functionally with internal teams to design and execute campaigns, develop content, and foster long-term customer relationships.
This role focuses on crafting strategies that enhance the customer experience and showcase the transformative value Spare brings to transit agencies. You will work cross-functionally with internal teams to design and execute campaigns, develop content, and foster long-term customer relationships.
Your work will directly influence the quality and efficiency of public transportation services, making them more inclusive and sustainable. This is a unique opportunity to build and shape this role from the ground up!
Our Spare headquarters is located in Vancouver, BC, but this position is open to remote work options within Canada and USA.
- Department
- Marketing
- Employment Type
- Full Time
- Location
- Remote (Canada and United States)
- Workplace type
- Fully remote
- Compensation
- $99,000 - $112,000 / year
- Reporting To
- Lynda Chau
About the role
- Customer campaigns
Design and implement marketing campaigns that drive customer retention and growth. Collaborate with Account Managers to identify opportunities for segmentation and personalization to enhance engagement. - Customer content
Develop case studies, newsletters, service updates, and other content that reflect the impact of Spare’s solutions and help customers communicate their success. Work closely with Product Marketing and Customer Success to identify key opportunities for storytelling and distribute content across appropriate channels. - Customer engagement programs
Create and manage programs aimed at increasing customer satisfaction and loyalty, ensuring alignment with business goals. Support agencies by providing rider marketing strategies that promote the adoption of Spare services in their communities. Monitor and adjust programs based on performance data and customer feedback.
About You
- Experience working in Marketing for the public transit industry
- Senior experience in Marketing for SaaS (ideally 5+ years)
- Experience in content creation
- Experience coordinating events (remote and in-person)
- Experience interacting 1:1 with customers in the public sector
- Experience with marketing automation software (like Hubspot, Salesforce or others)
- Excellent communication skills (verbal and written)
It will be considered a plus:
- Proficiency in French and/or Spanish
- Degree or certification in a relevant field
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting.
At Spare, we are committed to creating a diverse and inclusive environment so we strongly encourage you to apply even if you don't believe you meet every single qualification outlined. We also do our best to respond to all applications we receive.
About Spare
Spare's mission is empowering everyone to unlock the potential of mobility.
Spare is the future of shared transportation. We’re revolutionizing how the busy mom from Dallas, the retired teacher from Oslo or the aspiring entrepreneur from Tokyo experiences transportation, by partnering with transportation providers around the world to enable worry-free, efficient, flexible, and automated on-demand solutions.
From the daily commute to non-emergency hospital visits, last-minute lunches, and leisurely trips to the museum, our technology makes people’s lives easier and transit more equitable both for those with specialized mobility needs and those without.
With Spare’s Platform, which includes a feature-rich admin web-panel, as well as rider and driver apps, transportation providers can break free from para and microtransit silos and provide holistic demand-responsive services that give each rider exactly what they need. We also help cities easily optimize their transit network so that the entire transportation ecosystem works better together.
At Spare, nothing is impossible. We think safe, affordable, scalable and eventually autonomous transportation is the right way forward. Join us for the ride!
Spare is the future of shared transportation. We’re revolutionizing how the busy mom from Dallas, the retired teacher from Oslo or the aspiring entrepreneur from Tokyo experiences transportation, by partnering with transportation providers around the world to enable worry-free, efficient, flexible, and automated on-demand solutions.
From the daily commute to non-emergency hospital visits, last-minute lunches, and leisurely trips to the museum, our technology makes people’s lives easier and transit more equitable both for those with specialized mobility needs and those without.
With Spare’s Platform, which includes a feature-rich admin web-panel, as well as rider and driver apps, transportation providers can break free from para and microtransit silos and provide holistic demand-responsive services that give each rider exactly what they need. We also help cities easily optimize their transit network so that the entire transportation ecosystem works better together.
At Spare, nothing is impossible. We think safe, affordable, scalable and eventually autonomous transportation is the right way forward. Join us for the ride!
Guiding Principles
At Spare, we don't have a strict set of values, but rather a set of Guiding Principles that represent the most successful people at Spare.
🗝️ Take Ownership
⛰️ Growth Mindset
🚨 Execute with Urgency
🚌 Drive Results
💩 No Assholes
🤩 Customer-Obsession
⛰️ Growth Mindset
🚨 Execute with Urgency
🚌 Drive Results
💩 No Assholes
🤩 Customer-Obsession
Culture at Spare
You can read more about our culture (and how we work) here