Sortable is an agnostic, low-cost, broad spectrum platform that helps publishers unify demand partners, data, and tools. We’ve developed a best-in-class UI that contextualizes this data, allowing publishers to more deeply understand the correlation between content, marketing, and monetization. Their ultimate goal is to simplify the complexities of publishing operations while generating more revenue for their publisher partners. Sortable began as an online publisher, building 20 websites and apps to help consumers compare competing products in a number of categories, generating over 500 million product comparisons since their creation. In 2014, after realizing that the experience gained from building websites was better used to help fellow publishers, Sortable launched the machine learning ad optimization focused technology company that you see today.
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