Work In Tech

Find your next role at Canada's fastest-growing tech companies

Director- Growth Marketing



Marketing & Communications, Sales & Business Development
Posted on Tuesday, May 14, 2024

Director of Growth Marketing (Remote – B2B, Enterprise SaaS, EST preferred)

About Freestar:

Freestar engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers then have more time to do what they do best: create content.

About the Position:

The Director of Growth Marketing will oversee and drive the growth of Freestar’s customer base, implementing marketing strategies to drive brand awareness, customer acquisition, conversion, and revenue growth from existing customers by leveraging data-driven insights, and optimizing digital marketing channels.


  • Support the VP, Marketing to drive Freestar’s aggressive growth and help us continue to be a market leader
  • Create and execute a comprehensive growth marketing plan that is scalable and drives customer acquisition and retention
  • Provide data, feedback and insights to key departments across the business including Product, Sales, Engineering, Marketing, Customer Success, Onboarding and Design to help drive growth
  • Lead the charge in developing predictable and scalable growth, particularly for acquisition, retention and advocacy
  • Prioritise and establish our key growth marketing distribution channels
  • Develop and optimise paid acquisition campaigns
  • Drive and optimise inbound marketing and conversion rates
  • Create and manage email campaigns that encourage customer acquisition, nurture to conversion and generate loyalty
  • Test and refine landing page and email marketing strategies to improve acquisition and engagement
  • Work with the content team and content partners to ensure inbound traffic optimisation
  • Identify and monitor key performance metrics, such as customer acquisition cost and user engagement, to optimise marketing efforts and drive growth
  • Work cross-functionally to align marketing efforts with broader business goals including Commercial and Product to capture and convert inbound demand
  • Demonstrate a deep understanding of Freestar’s products and services, as well as the target audience and competitive landscape
  • Leadership within the Marketing Department to mentor and direct the team
  • Oversee the production of campaign assets and targeted content materials
  • Delivery of regular performance and insights reporting
  • Responsible for event management and execution of flagship events
  • Work with the team to oversee the delivery of written materials including award entries, case studies, briefing documents and reporting
  • Work closely with Sales Enablement, Product Marketing, Product, Customer Success and Business Development teams to drive efficiencies, collaboration and deliver cross-functional projects

Required Skills/Abilities:

  • Demonstrable experience managing and executing multi-channel demand and lead generation in a B2B tech/SaaS marketing/ Growth Marketing environment
  • Experience in designing successful campaigns and strategies focused on mid-market and enterprise companies
  • Experience owning and/or leveraging content marketing to acquire, nurture and convert leads
  • Solid understanding of performance marketing, lead generation and funnel development
  • Strong analytical and data-driven decision-making skills
  • You're highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert.
  • You understand user acquisition and you know what it takes to scale a business's growth channel.
  • A desire and ability to get stuff done in a fast-growing company
  • Strong drive to own your remit and grow your team as the company grows
  • Excellent verbal and written communication skills
  • Excellent interpersonal and customer service skills
  • Excellent organizational skills and attention to detail
  • Strong analytical and problem-solving skills
  • Strong mentoring and team management skills
  • Proficient with Microsoft Office Suite or related software
  • Eastern Standard Time preferred to have overlap with our EMEA team and US team


  • 7 years of experience in B2B tech/SaaS marketing/ Growth Marketing

What you can expect in return:

  • Full-Time, Salaried Position
  • Medical, Dental, and Vision benefits
  • 401(k) with company match
  • The opportunity to be part of something BIG

Freestar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

This role is not eligible for visa sponsorship