Regional Director of Sales - Europe
Sonder
Sonder (NASDAQ: SOND) is a leading global hospitality brand, offering premium, design-forward apartments and intimate boutique hotels for the modern, savvy traveler. Founded in 2014, Sonder combines thoughtfully designed spaces with seamless, tech-enabled service — all delivered through a single, beautifully integrated experience.
Our properties are located in the world’s most sought-after neighborhoods, spanning 40+ markets across nine countries and three continents. Through the Sonder app, guests enjoy full control over their stay — from self check-in to 24/7 support — making every detail of travel easier, more flexible, and more inspiring.
In 2024, we announced a strategic partnership with Marriott International, bringing Sonder properties to Marriott.com and the Marriott Bonvoy app. This integration connects our inventory and front of house and back of house systems with the world’s largest travel loyalty platform — unlocking exciting new possibilities for our guests and employees.
Sonder is focused on delivering amazing experiences for the modern traveler while driving smart, sustainable growth. Our team blends the agility of a tech company with the standards of a global hospitality brand — and we’re building something that’s reshaping the future of travel.
Life at Sonder
We aspire to build a workplace where employees can thrive. Our culture shapes how we make decisions, how we conduct meetings, how we communicate, and how we treat each other. It’s the coordinated way in which we work that gives us a shot at achieving the epic tale we hope to be part of. Our Leadership Principles are a foundational part of our culture and they play a vital role in guiding the values and actions of our team members. Each of these principles is at the heart of what we do. Check out this article to find out more about our Culture and Principles.
The Regional Director of Sales is responsible for overseeing all sales and commercial efforts for Europe. This includes developing and executing sales strategies, leading regional commercial teams, driving financial performance, strengthening key client relationships, and collaborating cross-functionally with Revenue Management, Marketing, Operations, and Finance.
This experienced leader will report directly to the Regional Vice President Europe, partner closely with the Sonder Key Account Team to drive incremental revenue from strategic Marriott Global Accounts and will ensure alignment with Sonder by Marriott Bonvoy’s broader revenue and profitability targets. The Regional Director will represent Sonder externally at industry events, trade shows, and within key business communities.
This is a high-impact, leadership role requiring strategic thinking, strong financial acumen, operational collaboration, and an ability to build high-performing, customer-centric teams.
Key Responsibilities:
Oversee all commercial and sales efforts for the assigned region(s) to drive overall revenue growth, maximize market share, and support Sonder’s global business objectives.
Lead, coach, develop, recruit, and retain top commercial talent, managing team performance and evaluating success against defined KPIs.
Deliver budgeted revenues across all revenue streams (Rooms, Group, Corporate, Relocation, etc.) while actively managing costs, routes to market, channel shifts, and marketing/eCommerce opportunities.
Collaborate with GM (General Managers), Finance, and Operations Manager to maximize profitability in line with GOP and EBITDA targets.
Develop and execute comprehensive local sales strategies and action plans based on market intelligence, emerging trends, and company goals.
Partner with the Sonder Key Account Team to drive incremental production from strategic Marriott Global Accounts within the region.
Work closely with the Regional Revenue Director and the market Revenue Managers to establish optimal market mix, validate forecasts, develop demand strategies, and approve both retail and group pricing decisions.
Ensure Business Review Guidelines, Pricing Strategies, and Rate Quotation Strategies are implemented and maintained to optimize revenue and achieve positive group market share growth.
Support marketing coordination for the region by collaborating on sales, marketing, and public relations initiatives; liaise with company marketing and brand teams to ensure maximum property and brand exposure.
Build and maintain strong relationships with key stakeholders, property ownership groups, hotel teams, and corporate support teams to maximize commercial performance.
Negotiate contract terms with accounts and partners to create mutually beneficial, long-term agreements.
Represent Sonder by Marriott Bonvoy externally by participating in industry organizations, trade shows, events, and client activities.
Analyze account production, regional sales trends, and booking patterns; translate findings into proactive sales strategies and recommendations.
Liaise with Revenue and Sales senior leadership and/or HoDs (head of department) the VP of Revenue and Director of Global Sales Operations to present strategic initiatives, performance updates, and market recommendations to key stakeholders.
Serve as an internal advocate for customer and partner needs across all teams, ensuring a collaborative approach to account management and guest satisfaction.
Champion Sonder by Marriott Bonvoy’s brand standards and value proposition in all customer and partner interactions.
Who You Are:
10+ years of progressive sales and commercial leadership experience in hospitality, travel, or service-based industries.
Bachelor’s degree in Business, Hospitality, or a related field; or equivalent combination of education, training, and experience.
Local or regional expertise in the corporate housing/relocation segment is preferred.
Proven success in driving revenue growth, managing financial targets, and leading high-performing teams in a fast-paced environment.
Deep understanding of hospitality sales processes, revenue management principles, pricing strategies, and distribution channels.
Strong background in building account strategies, negotiating contracts, and maintaining high-value client relationships.
Ability to collaborate across multiple functions (Sales, Revenue Management, Operations, Marketing, Finance).
Experience managing teams using KPI-driven performance management practices.
Highly organized, strategic, data-driven, and adaptable to dynamic business needs.
Fluent in English; fluency in another European language (French, Italian, or Spanish) advantageous.
Passionate about building something new and leaving a lasting mark in a growing, global organization.
Benefits
We offer attractive employee travel perks for any Sonder location as well as health and lifestyle benefits. For eligible employees, benefits may include:
Competitive compensation
Medical, dental and vision insurance (where applicable)
Flexible vacation
Wellness and volunteering days
Annual free credits and discounts to stay in Sonders
Workplace flexibility (for remote-specified positions only) #ABetterWaytoWork
Learn More About Sonder
Blog: Sonder Stories
Instagram: @sonderstays
Equal Opportunity
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other classification protected by applicable state, federal or local law. Extend Hospitality To All is one of Sonder’s Leadership Principles. Living up to that principle means fully embracing diversity: ensuring that all of our employees, guests, partners, and communities feel safe, respected, included, cared for, and empowered.
As part of our commitment to creating a workplace open to all, we have created Sonder Circles, also known as employee resource groups. These groups aim to foster a diverse, equitable, and inclusive workplace aligned with the communities they serve.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@sonder.com.