SkyPrep is a profitable and growing B2B SaaS company delivering a modern learning management system to mid-market organizations. Our mission is simple: The LMS Without the Mess.

We are looking for a Growth Marketing Manager to own and scale our lead generation engine. This role is focused on driving qualified demos and marketing-sourced pipeline, not brand awareness or social media management.

You will be responsible for building, optimizing, and scaling acquisition channels that directly impact revenue.

Paid Acquisition

• Plan, launch, and optimize Google Ads and Microsoft (Bing) Ads campaigns (Search, Display, Retargeting etc)
• Manage LinkedIn Ads and other paid B2B channels
• Manage PPL channels
• Own paid budget allocation and performance optimization
• Improve cost per demo, CAC, and marketing ROI
• Set up and manage tracking, attribution, and conversion reporting

Conversion Rate Optimization (CRO)

• Use heatmaps and analytics tools (Hotjar etc)
• Run A/B tests on landing pages and demo flows
• Improve website conversion rates and demo booking performance

SEO & Organic Growth

• Develop and execute SEO strategy
• Perform keyword research and content planning
• Optimize existing content and improve technical SEO fundamentals

Growth channels

• Test new acquisition channels (PPL, affiliates, partnerships)
• Identify strategic partnerships that can generate qualified leads
• Continuously experiment and optimize across the funnel

What Success Looks Like

• Increased marketing-qualified leads (MQLs)
• More demo bookings
• Lower cost per demo
• Increased marketing-sourced pipeline
• Clear contribution to revenue growth

What We’re Looking For

• 5+ years in B2B SaaS growth or demand generation
• Proven experience running Google Ads and paid campaigns
• Experience optimizing demo-based sales funnels
• Strong analytical and data-driven mindset
• Comfortable owning pipeline targets
• Experience with HubSpot or similar CRM/marketing automation tools

Salary & Benefits

Base Salary: $105,000 – $125,000 CAD

Performance Bonus: 10–20% based on marketing-sourced pipeline and demo targets

Total On-Target Earnings (OTE): $115,000 – $155,000 CAD

• Extended health and dental coverage
• Unlimited PTO
• Flexible hybrid work environment
• High ownership and direct impact on company growth