Senior Product Marketing Manager

Senior Product Marketing Manager

At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.

Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.

Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We’re looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.

If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.

In this role you will…

• Strategic Planning: Lead messaging for products/solutions; tested with customers. Create validated positioning frameworks and partner-led go-to-market approaches.
• Product Positioning: Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.
• Go-to-Market Strategy: Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance
• Market Research: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
• Content Strategy: Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.
• Sales Enablement: Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.
• Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.
• Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
• Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.
• Cross-Functional Collaboration: Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.

You’ve got what it takes if you’ve got…

• Bachelor's degree in marketing, business, or a related field (MBA is a plus).
• 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
• Proven experience developing and executing go-to-market strategies for new products and features.
• Strong background in creating compelling product positioning, messaging, and content across multiple channels.
• Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
• Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
• Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
• Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Collaborative and able to work effectively with cross-functional teams.
• Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
• If you’ve got a background in learning, talent, or HCM software space, that’s a huge plus!

Extra dose of awesome…

• Desire to explore, create and test, with a passion for teaching others to do the same
• Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
• Inspired to take “intelligent risks” to ensure we’re delivering best in class content, tools, tips, and experiences to the field
• Always looking to streamline workflows and create efficiencies
• Able to work independently, but also excited to collaborate

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards:

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 122200 - 195500 USD.

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Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433.

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