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Audience Development Manager

Shift

Shift

Posted on May 16, 2025

*This is a remote opportunity open to those located in, and legally eligible to work in, Canada. We do have an office located in Victoria, BC for those located here and interested in a hybrid opportunity*

Part of the Redbrick portfolio of companies, Duplex provides white-label technology and services for syndicated content discovery. Through customizable, end-to-end solutions, Duplex powers personalized news and advertising feeds across browsers, ISPs, and innovative digital service providers. By combining flexible technology with decades of experience in search interactions, Duplex is revolutionizing the future of digital content consumption. Redbrick is a Certified B Corporation, has been named one of Canada’s Top Small and Medium Employers for six consecutive years, and is among 2025’s Top 100 Employers in BC.

One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work, from home or in the office, with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future.

Here are some of the things our team loves most about working at Duplex:

  • Highly competitive salary

  • Attractive vacation, healthcare & benefits, including generous RRSP matching

  • Monthly fitness reimbursements to support a healthy and active lifestyle

  • State-of-the-art and centrally located office

  • Flexible work hours and options to work remotely

  • High-end hardware and equipment — in office and at home

  • Autonomy and freedom to do your best work on your own terms

  • Opportunities to learn and grow through professional development support, funding, and mentorship

  • Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies

“Redbrick is flexible, offers great work/life balance, and cares about growth—both personal and professional.”

–Amee, Creative Director at Redbrick

What it means to be an Audience Development Manager

We get it, you want to know what you’re signing up for before you apply, right? This is what you need to know. This role is ideal for someone who is analytical, forward-thinking, solutions-oriented, and excited to help define what modern audience development looks like in a time of constant change.

As an Audience Development Manager at Duplex, you’ll be responsible for:

  • Managing day-to-day programming and optimization of social content across platforms like X/Twitter, Facebook, Instagram, LinkedIn, and Flipboard

  • Overseeing newsletter strategy, including audience growth, segmentation, and performance for multiple titles in the Quartz Media Network

  • Collaborating with editorial to improve headlines, thumbnails, and metadata for social, SEO, and newsletter distribution

  • Running A/B tests on subject lines, send times, and post formats to improve click-through and engagement

  • Analyzing performance data from tools like GA4, Parse.ly, Chartbeat, and our ESP (Delivra) to surface actionable insights

  • Experimenting with automation tools, audience workflows, and platform-native features to optimize efficiency and performance

  • Staying ahead of platform trends and contributing to how we innovate in a rapidly evolving media landscape

After 1 week

  • You’ve onboarded to our CMS, ESP, analytics tools, and publishing platforms

  • You’ve met key collaborators across Editorial, Marketing, and Product

  • You’ve reviewed current social calendars, newsletter workflows, and platform performance

After 1 month

  • You’re running the day-to-day social and newsletter publishing across Quartz and TheInventory

  • You’ve conducted your first A/B test and shared early results

  • You’ve delivered a performance summary with recommendations for improvement

After 6 months

  • You’ve demonstrated measurable growth in key KPIs like CTRs, open rates, and audience size

  • You’ve developed new workflows, segments, or campaigns based on performance trends

  • You’re helping guide audience strategy across additional titles in the growing Quartz Media Network

  • You’ve identified opportunities to streamline tasks using AI- or automation-powered tools

What we would like to see in you

Every Redbricker has three things in common: We’re curious, passionate, and good-humoured. We try our best to balance hard work with good, old-fashioned fun. As an Audience Development Manager at Duplex, there are extra specialties we’re on the lookout for:

  • 2–4 years of experience in digital media, publishing, or content marketing roles

  • Hands-on experience growing and managing both social media channels and email newsletters

  • Familiarity with ESPs (e.g., Delivra, Mailchimp, Campaign Monitor) and CRM workflows

  • Proficiency with audience insights tools like GA4, Chartbeat, Parse.ly, and platform-native dashboards

  • Strong editorial instincts and the ability to shape platform-native content strategies

  • Interest in AI and automation tools relevant to newsletter ops, social scheduling, or audience segmentation

  • A solutions-oriented approach to testing, reporting, and iterating for growth

  • Bonus: experience working in a distributed team or supporting multiple brands simultaneously

Redbrick and Duplex are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. If you’d like to join us and help build a disruptive company where we are all proud to belong, here are the next steps to becoming Redbrick’s next Audience Development Manager at Duplex:

  1. Apply with your cover letter and resume.

  2. Take this opportunity to tell us your story and why you’d be a good fit for our team.

If you need accommodations during the hiring process, please reach out to us at accommodation.request@rdbrck.com. We’re here to support your success.

Redbrick and Duplex are headquartered on the traditional Coast Salish territory, and we respectfully acknowledge the Lekwungen and W̱SÁNEĆ People of this region. With gratitude, we live, work, and care for this beautiful land.