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Marketing Operations Manager



Marketing & Communications, Operations
Minneapolis, MN, USA
Posted on Thursday, May 23, 2024

Leadpages is a platform that makes it easy for marketing agencies & teams to build no-code websites and landing pages. With built-in lead generation and digital marketing tools, small businesses and entrepreneurs can grow their businesses online by easily generating leads and converting them into customers. At Leadpages, we live and breathe communication, collaboration and we’re genuinely proud of each other's achievements. We treat each other really well, and we love what we do, every day.

One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work and provided with all the tools and support you need to do so. Here are some of the things our team loves most about working at Leadpages:

  • Highly competitive salary
  • Attractive vacation, healthcare & benefits, including generous RRSP matching (Canada) and 401k (US)
  • “People-first” culture that prioritizes joy in the workplace
  • Autonomy and freedom to do your best work on your own terms (you won’t find any micromanagers here!)
  • Flexibility to work in-person and remotely
  • State-of-the-art and centrally located offices (Victoria & Minneapolis)
  • Remote work fund to create a successful home working setup
  • Opportunities to work on interesting products
  • High-end hardware and equipment — in the office and at home
  • Opportunities to learn and grow through professional development support, funding, and mentorship
  • Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies
  • Monthly fitness reimbursements to support a healthy and active lifestyle

We are changing the way work gets done, and building an exceptional team is our top priority. We cheerlead your goals and accomplishments and are invested in your future. In line with putting your health and safety first, we provide our team with the freedom and flexibility to work where they work best. Most of our team enjoys a blend of remote and in-office work. In-office time brings many perks and builds relationships, but we also place an emphasis on planning events and fun that all can enjoy. We are looking for a Minneapolis based candidate for this role to make the most of those hybrid benefits and to build on the amazing local talent.


Our Marketing Operations Manager will play a pivotal role in streamlining and optimizing our revenue initiatives. You will be our Hubspot expert overseeing campaign execution, and analyzing performance metrics to ensure the effectiveness and efficiency of our marketing strategies. Your mission is to help provide a seamless customer journey by collaborating with other departments that results in overall growth.


  • Manage, optimize, and execute all campaign and marketing processes in Hubspot.
  • Collaborate with the marketing team to plan, execute, and track multi-channel marketing campaigns.
  • Ensure timely delivery of campaign assets and communications.
  • Develop and execute experiments, A/B tests, and iterative improvements to optimize conversion funnels and increase user engagement.
  • Analyze campaign performance data to identify trends and insights.
  • Identify bottlenecks in marketing processes and implement solutions to increase efficiency.
  • Provide actionable recommendations to improve customer growth and experience.
  • Coordinate with Product, Marketing, and Support teams to execute cohesive marketing campaigns.

Must-Have Qualifications:

  • 3-5 years of experience in marketing operations, preferably in a SaaS or small tech company.
  • Proficiency in using Hubspot or similar platform with the desire to learn and work primarily in Hubspot
  • Demonstrated ability to work across an organization on marketing growth initiatives.
  • Strong analytical skills with experience in data analysis and reporting.
  • Curious mind that is willing to take calculated risks to grow the company
  • Ability to easily communicate across departments and proactive approach
  • Attention to detail and able to adapt quickly

After 1 week

  • You will be onboarded with the Marketing teams and get a sense of how you fit within the company
  • You will be introduced to your team in a group and in 1 on 1s
  • You will be getting familiar with Leadpages’ Hubspot platform and marketing processes
  • You will have a favorite co-worker who will make sure your time at LP is great

After 1 month

  • You will know all members of the Marketing department and understand who to ask for what
  • You will be introduced to our customer journey and marketing initiatives and understand where you can make the greatest impact
  • You will find a rhythm with your team and start to define plans for meeting the needs of your focus area
  • You will be our Hubspot expert and independently execute automations and operations

After 6 months

  • You will feel confident in your role and will be contributing on many fronts
  • You have built a strong rapport with your team and are helping them learn and grow in their roles
  • You will have executed numerous projects and experiments and have a hunger for more!
  • You will have offered valuable insights and recommendations regarding Hubspot and its capabilities and are actively contributing to ongoing improvements
  • You are actively communicating with senior leadership and your department to ensure maximize optimization of Hubspot

What we’d like to see in you:

  • 3-5 years of experience in marketing operations or a related role in the technology industry, preferably in a SaaS environment.
  • Strong analytical skills with proficiency in CRM platform/s
  • Proven track record of successfully managing marketing operations
  • Excellent communication and collaboration skills with the ability to work effectively across teams and influence stakeholders.
  • Strategic and proactive mindset with a focus on driving results and achieving growth targets.

What next?

If you’re picking up what we’re putting down, applying is easy as 1, 2, 3.

  1. Apply with your cover letter and resume
  2. Take this opportunity to tell us your story and why you’d be a good fit for our team.
  3. Be sure to follow us on Facebook, Linkedin, Twitter, and Instagram for all that is happening at Leadpages!

Leadpages and Redbrick are committed to having a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. Come join us and help build a disruptive company where we are all proud to belong.