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Product Manager, Growth



Product, Sales & Business Development
Minneapolis, MN, USA
Posted on Saturday, May 11, 2024

Leadpages is a platform that makes it easy for marketing agencies & teams to build no-code websites and landing pages. With built-in lead generation and digital marketing tools, small businesses and entrepreneurs can grow their businesses online by easily generating leads and converting them into customers. At Leadpages, we live and breathe communication, collaboration and we’re genuinely proud of each other's achievements. We treat each other really well, and we love what we do, every day.

One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work and provided with all the tools and support you need to do so. Here are some of the things our team loves most about working at Leadpages:

  • Highly competitive salary
  • Attractive vacation, healthcare & benefits, including generous RRSP matching (Canada) and 401k (US)
  • “People-first” culture that prioritizes fun
  • Autonomy and freedom to do your best work on your own terms (you won’t find any micromanagers here!)
  • Flexibility to work remotely
  • State-of-the-art and centrally located offices (Victoria & Minneapolis)
  • Remote work fund to create a successful home working setup
  • Opportunities to work on interesting products
  • High-end hardware and equipment — in the office and at home
  • Opportunities to learn and grow through professional development support, funding, and mentorship
  • Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies
  • Monthly fitness reimbursements to support a healthy and active lifestyle
  • Modern tech stacks (React, TypeScript, Python, Kubernetes)

We are changing the way work gets done, and building an exceptional team is our top priority. We cheerlead your goals and accomplishments and are invested in your future. In line with putting your health and safety first, we provide our team with the freedom and flexibility to work where they work best. Most of our team enjoys a blend of remote and in-office work. In-office time brings many perks and builds relationships, but we also place an emphasis on planning events and fun that all can enjoy. We are looking for a Minneapolis based candidate for this role to make the most of those hybrid benefits and to build on the amazing local talent.


Our Product Manager, Growth will be responsible for driving growth and revenue initiatives through our product, owning the onboarding experience for new customers, working closely with cross-functional teams to identify opportunities, develop strategies, and execute projects to acquire and retain customers. Your mission is to enhance user acquisition and activation, employing a mix of product growth tactics.

Work Style

  • Hybrid, based in Minneapolis


  • Collaborate across the organization between product, marketing & engineering to identify and prioritize growth opportunities based on market trends, customer feedback, and data analysis.
  • Conduct quantitative and qualitative analysis to understand user behavior, identify key metrics, and measure the effectiveness of growth initiatives.
  • Develop and execute experiments, A/B tests, and iterative improvements to optimize conversion funnels and increase user engagement.
  • Work closely with the marketing team to align growth initiatives with overall business objectives and customer needs.
  • Driving the strategy & execution of our lifecycle marketing through collaboration with our internal copywriting & marketing operations teams.
  • Assist in developing marketing collateral, including but not limited to: landing pages, email templates, ad creatives, and sales materials.
  • Assist with creating marketing campaigns, A/B tests, and experiments to optimize performance and ROI.
  • Monitor competitive landscape and industry trends to identify new growth opportunities and stay ahead of market shifts.
  • Drive growth experiments, identifying the most effective acquisition and activation channels and tactics.
  • Utilize analytics tools like Mixpanel and Tableau to derive actionable insights, informing strategies that boost team growth.
  • Analyze key marketing and activation KPIs, with a particular focus on conversion rate optimization and retention metrics, underscoring strong product-market fit.

Must-Have Qualifications:

  • Proven experience scaling or launching GTM & onboarding strategies, especially in the SaaS domain.
  • Demonstrated ability to work across an organization on growth marketing initiatives.
  • Expertise in utilizing data analytics tools (e.g., Mixpanel, Tableau) to inform and optimize growth strategies.
  • Deep understanding of marketing and activation KPIs, with a strong grasp on what drives conversion rate optimization at the top of the funnel

After 1 week

  • You will be onboarded with the Marketing & Product teams and get a sense of how you fit within the company
  • You will be introduced to your team in a group and in 1 on 1s
  • You will be getting familiar with Leadpages’ products and processes
  • You will become familiar with our Product development processes

After 1 month

  • You will know all members of the Product, Marketing and Engineering teams and understand who to ask for what
  • You will be introduced to our product roadmap and understand where you can make the greatest impact
  • You will find a rhythm with your team and start to define plans for meeting the needs of your focus area
  • You will be contributing to (and or leading) multiple projects on your roadmap

After 6 months

  • You will feel confident in your role and will be contributing on many fronts
  • You have built a strong rapport with your team and are helping them learn and grow in their roles
  • You will have released numerous projects and experiments and have a hunger for more!
  • You will have offered valuable insights into your product focus areas are actively contributing to ongoing improvements
  • You are actively communicating with senior leadership and cross-departmentally disseminating information appropriately

What we’d like to see in you:

  • 3 years of experience in product management or a related role in the technology industry, preferably in a SaaS environment.
  • Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Mixpanel, or similar platforms.
  • Proven track record of successfully cultivating product growth resulting in customer retention or growth.
  • Excellent communication and collaboration skills with the ability to work effectively across teams and influence stakeholders.
  • Strategic mindset with a focus on driving results and achieving growth targets.

What next?

If you’re picking up what we’re putting down, applying is easy as 1, 2, 3.

  1. Apply with your cover letter and resume
  2. Take this opportunity to tell us your story and why you’d be a good fit for our team.
  3. Be sure to follow us on Facebook, Linkedin, Twitter, and Instagram for all that is happening at Leadpages!

Leadpages and Redbrick are committed to having a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. Come join us and help build a disruptive company where we are all proud to belong.