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Director of Marketing



Marketing & Communications
New York, NY, USA
Posted on Wednesday, April 24, 2024

Animoto is an award-winning video maker that allows anyone to easily create professional videos with a simple drag-and-drop platform. At Animoto, we have always truly believed video is the most powerful form of communication on any platform, that’s why it’s our mission to help anyone make videos for any occasion.

We believe in a culture that welcomes new perspectives, backgrounds, and ideas with an open mind. Our company culture is led by our employees, and we know that diverse teams build better products. Every new addition to the team is a chance to add to our pool of perspectives, to make us a better company, and a better place to come to work each day. We’re proud to be an equal opportunity workplace and an affirmative-action employer.

One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where we’re given the autonomy to do our best work and are provided with all the tools and support we need to do so. Here are some of the things our team loves most about working at Animoto:

  • Highly competitive salary
  • Attractive vacation, healthcare & benefits, including generous RRSP matching (Canada) and 401k (US)
  • “People-first” culture that prioritizes fun
  • Autonomy and freedom to do your best work on your own terms (you won’t find any micromanagers here!)
  • Flexibility to work remotely
  • Summer Fridays!
  • Remote work fund to create a successful home working setup
  • Opportunities to work on interesting products
  • High-end hardware and equipment — in the office and at home
  • Opportunities to learn and grow through professional development support, funding, and mentorship
  • Internal mobility: the opportunity to work with various products and teams across the Redbrick portfolio of companies
  • Monthly fitness reimbursements to support a healthy and active lifestyle

Our most recent news is that we were acquired by a Canadian company called Redbrick. Redbrick is the parent organization of a wide portfolio of disruptive digital companies headquartered in Victoria, British Columbia.

As one of Redbrick’s 5 portfolio companies, Animoto makes it easy for anyone to turn photos, screen recordings, and short clips into professional branded videos. Our Animoto team is 36 people strong and works closely with Redbrick’s shared People & Culture, finance, and creative/marketing teams.

“Thrilled to be an Animoto team member. The innovative environment, supportive colleagues, and growth opportunities make it an exceptional workplace that truly values its employees’ contributions.”

– Kenn, Senior Full Stack Engineer

About the role

Reporting to the CEO, you will be responsible for driving Animoto’s marketing strategy and lead a team of dedicated marketing professionals. You will be expected to supervise the marketing operations, develop holistic marketing strategies to drive growth, and ensure that they are aligned with the company's overall strategic direction. You will collaborate with cross-functional team members, including leaders across the Animoto and Redbrick businesses, design, engineering, marketing, and customer operations to support the growth of business.

*We love being a remote friendly company and are open to hiring in both the US and Canada so if you are qualified, please apply!

What does a day look like in my role?

We get it, you want to know what you’re signing up for before you apply, right? As a Director of Marketing at Animoto, you will:

  • Lead the development and implementation of channel, segment, and messaging strategies that drive growth and strengthen Animoto’s brand presence
  • Manage marketing budgets, allocate resources strategically to maximize ROI on marketing investments and achieve desired outcomes
  • Oversee the creation, execution, and optimization of marketing campaigns across multiple channels, including SEO, social media, email, events, affiliate/partner programs, and paid advertising
  • Develop, execute, and oversee comprehensive content marketing strategy to position Animoto as thought leaders in the video space to drive traffic and brand awareness with our key target audiences
  • Oversee and manage template strategy, template production, merchandising, and budget
  • Monitor and report on key performance indicators (KPIs) to track the success of marketing campaigns against goals (ROI and KPIs) and adjust strategies as needed
  • Collaborate with key stakeholders, including executive leadership, sales, product, and customer operations to ensure marketing strategies are well-aligned with the overall business goals and company strategy
  • Champion and drive a data-driven culture of testing, measurement, and results reporting throughout the entire marketing organization
  • Manage, lead, and mentor a team of dedicated marketing professionals, working to acquire new users, nurture customers, and improve retention, by providing guidance, support, and professional development opportunities
  • Be a steward of the Animoto brand internally and externally, guiding all channels and departments to align with the brand vision and ensure a consistent brand experience throughout the entirety of the user journey
  • Foster a culture of collaboration, accountability, and continuous improvement within the marketing team
  • Conduct market research, competitive analysis, and user data insights to inform marketing strategy, campaign optimization and identify opportunities for innovation and differentiation

After 1 week:

  • You’ve had a warm Animoto welcome and met our entire marketing team plus other key individuals you’ll be working with across the organization to understand current processes and goals
  • You have an understanding of our software and are starting to familiarize yourself with our audience, target market, and marketing data

After 1 month:

  • You have completed a review of existing marketing materials, strategies, campaigns, and results to assess strengths, weaknesses, and opportunities.
  • You have an understanding of the marketing team dynamics, individual’s skill sets and strengths and have identified potential areas for development
  • You have built a rapport with direct reports and key stakeholders across the organization to understand their perspectives and goals and are circulating ideas to build trust and alignment
  • You have developed an high-level understanding of users and target market including their pain points, needs, and preferences

After 6 months:

  • You have identified and executed on various opportunities and have measurable results and early wins to showcase
  • You have a developed deep understanding of our audience, users, and target market through interviews, data analysis, and research
  • You have a well-defined a marketing strategy and plan, outlining short-term and long-term goals and initiatives to drive brand awareness and revenue growth

Every Animoto employee has three things in common: we’re curious, hungry, and good-humored. We try our best to balance hard work with good, old-fashioned fun. We’re on the lookout for:

  • Deep understanding of SaaS business models with experience in both B2B and B2C marketing
  • Strategic thinker with a data-driven approach to decision-making and problem-solving
  • Proven track record of developing and executing successful marketing strategies that drive measurable results
  • Strong leadership and team management skills, with the ability to inspire and motivate others to achieve their full potential
  • Excellent communication and interpersonal skills, with the ability to build rapport and collaborate effectively with colleagues at all levels of the organization
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Bonus Points

  • Experience in establishing and growing and affiliate and partner program
  • Experience and passion for video creation

What next?

If you’re picking up what we’re putting down, applying is easy as 1, 2, 3.

  1. Apply with your cover letter and resume.
  2. Take this opportunity to tell us your story and why you’d be a good fit for our team.
  3. Be sure to follow us on Facebook, Linkedin, Twitter, and Instagram for all that is happening at Animoto, and Redbrick!

Redbrick and Animoto are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. Join us and help build a disruptive company where we are all proud to belong.