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Marketing Manager



Marketing & Communications
Posted on Wednesday, July 3, 2024

Who you are:

We seek a dynamic and innovative Marketing Manager to lead our marketing initiatives across Australia, New Zealand, and South Africa. As a key player in our global team, you will be instrumental in driving our growth in these critical markets, with a particular focus on Australia.

As the Marketing Manager, you will develop and execute comprehensive marketing strategies to boost brand awareness, customer engagement, and sales growth in these regions. This role requires balancing global objectives and regional nuances to effectively promote our products and services. Your expertise in understanding and leveraging local market dynamics will be crucial to our success.

While our Australian office is located in Perth, we offer flexible work arrangements, including remote and hybrid working models. As this role reports to a leadership team based in North America, we provide the flexibility needed for effective collaboration across time zones and locations. We are particularly interested in candidates based in our key growth areas of regional Victoria and regional New South Wales, where your local insights and connections can drive significant impact.

This is an exciting opportunity for a marketing professional who thrives on autonomy, enjoys working in a fast-paced environment, and is passionate about revolutionising the agricultural industry through technology. If you're ready to make your mark in a rapidly growing, globally recognised AgTech company, we want to hear from you.

Key Responsibilities:

  • Develop and implement regional marketing strategies aligned with global objectives
  • Conduct local market research to understand customer needs, trends, and competitive landscape
  • Plan and execute multi-channel marketing campaigns across digital, social media, and traditional platforms
  • Localise global campaigns to fit regional cultural and market-specific nuances
  • Create engaging, region-specific content across various mediums
  • Manage regional events, trade shows, and sponsorships
  • Implement and optimise digital marketing efforts, including SEO, SEM, and social media marketing
  • Build relationships with local media, industry influencers, and partners in the agricultural sector
  • Provide sales enablement support to regional teams
  • Manage the regional marketing budget and analyse campaign performance