AI Search & Organic Growth Manager (Contrato PJ)

Owning AI search strategy, LLM optimization, and organic growth.

Jump to →

Overview

Responsibilities

Qualifications

FAQ

About the Opportunity

If you've been operating as a Senior SEO Specialist or SEO Lead and want a move that expands your strategic visibility and exposure to AI-driven search, this role is built for you.

As our first AI Search & Organic Growth Manager, you'll help shape how our GTM strategy navigates the shift from traditional search to AI-driven discovery (AI Overviews, Agentic, and LLM-based search).

This role offers growth and leadership potential; you will not only drive our overarching AI search strategy but also build and lead your own dedicated team of SEO/GEO specialists.

This is an ideal role for an ambitious professional who wants to grow into a true GEO specialist. You are someone who combines deep strategic thinking with hands-on technical execution, thrives in ambiguity, and knows how to transition a brand from legacy SEO traction to repeatable, AI-forward discovery growth.

This role reports to the Marketing Director and is a crucial part of the GTM strategy.

Responsibilities

Planning and Management of SEO & GEO Campaigns

• Develop a comprehensive organic SEO and GEO strategy for the Scoop website, including a roadmap of initiatives to drive growth.
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
• Conduct thematic research to generate relevant content themes for new and existing programs.
• Conduct regular technical SEO audits to identify and resolve issues related to site architecture, crawlability, indexation, page speed, and structured data, partnering with engineering teams to implement fixes.
• Structure content for LLM ingestion, including entity optimization, semantic markup, Schema.org structured data, and authoritative citations.
• Understand customer search and AI discovery behavior and provide guidance to internal content teams to help them meet customers where they are.
• Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics, including article syndication with respect to domain authority enhancement.
• Ensure campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.

Optimization

• Suggest and implement content improvements with a view to improving organic traction.
• Identify and provide recommendations on how to improve organic visibility inside Large Language Models (LLMs).
• Develop and implement link- and traffic-building strategies.

Analysis & Measurement

• Monitor key metrics to assess opportunities and issues for both search engines and LLMs, regularly presenting findings to the Marketing team.
• Monitor and optimize how Scoop’s content surfaces in AI chatbots such as ChatGPT, Perplexity, and Google AI Overviews, including tracking citations and visibility.
• Monitor and measure brand visibility in generative engine responses using dedicated GEO tools, such as Otterly.ai, SEMrush AI Overview Tracker, and similar platforms.

Operational Excellence & Industry Knowledge

• Partner closely with leadership to strengthen internal processes, documentation standards, and delivery frameworks.
• Manage dedicated SEO tools (such as Google Search Console, SEMrush, Sistrix, and Screaming Frog) and identify and onboard new tools as needed.
• Keep updated on the search marketing industry by researching, networking, reading blogs, forums, and emerging sources.
• Share knowledge of advanced SEO/GEO practices across the business to support capability development and continuous improvement.

What Success Looks Like

• Meaningful increase in organic traction and brand footprint across both traditional search engines and AI generative engines.
• A predictable, data-driven tracking and reporting framework for AI citations and chatbot visibility.
• Successful deployment of an optimized technical content architecture engineered for seamless LLM ingestion and agentic discovery.
• Establishment of clear internal workflows, documentation standards, and process optimization frameworks.

Who You Are

• 3-5+ years of SEO experience, ideally within an agency or startup environment.
• Proven track record of owning organic visibility KPIs, technical strategy, and delivering measurable outcomes.
• Strong hands-on expertise in technical SEO, content strategy, and analytics platforms (GA4, GSC, Adobe, Looker Data Studio, or similar) — be ready to walk us through a specific technical audit or migration you led.
• Hands-on experience adapting strategy for AI-driven search — generative engines, AI Overviews, LLM-based discovery, agentic discovery.
• Strong project management skills; able to juggle multiple projects, timelines, and priorities.
• Comfortable operating with high autonomy as an elite individual contributor—strategic but deeply hands-on.
• Data-driven, organized, and highly accountable.
• Fluent in English.

How You Work

• You bring strong structure, organization, and process to drive productivity and results
• You take initiative and implement innovative approaches to growth
• You communicate clearly and collaborate effectively across teams
• You act with urgency and consistently follow through on commitments
• You demonstrate strong ownership, integrity, and accountability

Why Join Scoop

• Strong product-market fit with clear growth opportunity
• Solid marketing foundation ready to be scaled
• High ownership and visibility across the business
• Opportunity to build and shape the next phase of growth

Contract Type for this role:

• Monthly Compensation: R$ 15.000 – R$ 20.000 / month
• Contract Type: PJ (Independent Contractor / Prestação de Serviços)