Content Marketing Expert
Marketing & Communications
Posted on Sunday, September 10, 2023
- The Opportunity
- About You
- About Us
- Our Technology
- Qualifications & Skills
- Work Environment
- Our Values & Mission
- Why Join Scoop
We are looking for a tech-savvy, detail-oriented Content Marketing Expert to join our mission-driven organization. In this hands-on role, you will have a key responsibility in shaping and implementing our content marketing strategy, with the objective of attracting, engaging, and converting our target audiences. As the Content Marketing Expert, you will lead the creation and distribution of compelling content, using your strategic vision and exceptional writing skills to captivate our audience. As our company continues to grow and gain additional resources, you will gradually transition into a more strategic role, overseeing the execution of content initiatives and driving the success of our content marketing efforts. This is an exciting opportunity to join an organization dedicated to fighting climate change, make a meaningful contribution, and propel your career forward as a leader in content marketing.
- Highly skilled and results-driven Content Marketing Expert
- Thrives in collaborative environments
- Aligns content marketing objectives with overall business goals
- Expert in market research and competitive analysis
- Shapes comprehensive content marketing strategy, including buyer personas and KPIs
- Capable of creating high-quality, beautiful, on-brand, SEO-optimized content across formats and platforms
- Contributes to thought leadership content with subject matter experts
- Proficient in content distribution and promotion, including social media
- Monitors content performance and optimizes strategy with data-driven insights
- Stays up-to-date with industry trends, shares insights, and contributes to team growth
We are a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, E-mobility and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to expand, we are seeking a highly skilled and motivated Marketing Expert to lead our demand generation strategy and execution. This is an exciting hands-on opportunity to join our dynamic team, advance your career in the fast-growing climate tech space while making a significant societal impact.
Scoop® is a powerful, mobile-first project management and workflow automation platform built specifically for today’s solar, renewable, and sustainable infrastructure firms and their distributed teams. The user-friendly platform allows leaders to use a no-code environment to create their own robust Apps and Templates for workflow automation and efficiency. Along with its companion products - GLOO™, an integration platform connecting over 600+ cloud-based tools, and LOOXY™, a drag-and-drop BI/Analytics platform, the Scoop suite of technologies is designed to eliminate inefficiencies, increase growth readiness, ensure smooth workflow automation and provide actionable business reporting. From residential solar, energy storage, and EV charger installations to large-scale commercial electrification projects, Scoop increases operational efficiency, simplifies reporting, and enables real-time collaboration across office, field, and partner teams.
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience (7+ years) in content marketing, ideally within the B2B SaaS or technology industry.
- Strong expertise in inbound content strategy and execution, including SEO, content creation, distribution, and performance analysis.
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and engaging content.
- A track record of driving results through content marketing, with examples of successful campaigns and content initiatives.
- Proficiency in using content management systems (CMS), marketing automation tools, and analytics platforms.
- Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities.
- Strong project management skills, with the ability to multitask and meet deadlines effectively.
- Collaborative mindset with excellent interpersonal skills to work cross-functionally and influence stakeholders at all levels.
- Join our passionate team and help us shape the future of climate tech through impactful content marketing.
Content Strategy Development
- Collaborate with cross-functional teams to define content marketing objectives and align them with overall business goals.
- Conduct market research and competitive analysis to identify content gaps and opportunities in the climate tech industry.
- Develop a comprehensive content marketing strategy, including buyer personas, content themes, distribution channels, and key performance indicators (KPIs).
- Create high-quality, SEO-optimized content such as blog posts, whitepapers, case studies, social media posts, videos, and website copy.
- Craft compelling narratives that effectively communicate our value proposition and resonate with our target audience.
- Collaborate with subject matter experts to develop thought leadership content and provide guidance on content creation best practices.
- Implement a multi-channel content distribution strategy to maximize reach and engagement across various platforms (website, blog, social media, email, industry publications, etc.).
- Leverage social media platforms and other relevant channels to amplify content reach and engage with the community.
- Collaborate with the marketing team to optimize content promotion through paid advertising, influencer partnerships, and content syndication.
- Monitor content performance using analytics tools and leverage data-driven insights to optimize content strategy and drive continuous improvement.
- Develop and report on key content marketing metrics, including website traffic, engagement rates, lead generation, and conversion rates.
- Stay up-to-date with industry trends and best practices, proactively sharing insights and recommendations with the team.
- Passionate entrepreneurial driven team with a clear mission.
- A work environment that values you individually and your contribution as a team member.
- The opportunity to be a part of a growing world-class team pushing the limits of technology, renewables and business strategy.
- A culture and management style rooted in transparency, empathy, personal responsibility and team accountability.
- Space to be creative, experiment and innovate.
- Massive career growth and advancement opportunity as the team grows rapidly.
- Primarily remote team and work environment. Regular connects via daily standup and weekly functional team meetings.
- Goal setting, planning and tracking via OKR methodology.
- Focus on Customer Success
- Build Deep Scalable Technology & Solutions
- Good Design Matters
- Quality, Quality, Quality
- Don't Settle, Do Better
- Find the way or make one
- Fastest Growing Industries: Scoop Robotix is at the intersection of highly coveted and rapidly growing industries namely intelligent process/workflow automation & renewables / sustainability. Gaining experience in these fields will be hugely valuable in terms of setting the right career trajectory and in relation to the future of the job market.
- Sweetspot of Growth: Scoop is at that very attractive sweetspot whereby it has fully confirmed product-market fit but is at the beginning of the path to significantly grow the team. As such for the next 5-10 team members that will be joining the team and who have a leader mindset, this presents the most fertile ground floor opportunity for growth.
- Global Mission: Scoop mission "powering the renewable energy / sustainable infrastructure workforce" is global and cross-industry. As such there is no limit to the depth and breadth of capabilities that we can build which translates to many interesting, exciting technical and business problems to solve with a variety of cutting edge technologies over time.
- Deep Technology: Our founders proven industrial background is in developing valuable IP in the robotics, automation and intelligent algorithms to solve real world problems. Working at Scoop provides a front-row seat to building cutting edge technical and business solutions and the bragging rights that go with that.
- Significant Career Upside: We believe strongly in early leader employees participating in the long term upside of the business. We provide this opportunity through granting of stock options and other financial performance bonuses.
- Making an Impact: Last but definitely not the least, when you write a line of code or onboard a new customer or create a marketing campaign at Scoop Robotix you know it's not just a job but a mission that is making a positive impact in the world and this is what keeps us all energized and engaged!