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Performance Marketing Manager

RVezy

RVezy

Marketing & Communications
Ottawa, ON, Canada
Posted on Saturday, June 22, 2024

About RVezy

RVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. Founded in 2016, we provide a platform for RV rentals available across most of Canada and the United States.

RVezy serves thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental. We have a tight-knit team that has meaningful relationships with one another. To see how we started, check out our pitch on Dragon’s Den. Since then, we have grown exponentially, and our three-year revenue increased 286%, as mentioned in the Globe and Mail’s: Canada's Top Growing Companies 2023.

Check out our reviews on Glassdoor and Indeed. We were also named one of Ottawa’s Best Places to Work! If you want a sneak peek at what it’s like to work here, check out our Life at RVezy Instagram!

About the role

At RVezy, we're looking for an experienced and dedicated Performance Marketing Manager to help us boost our growth, increase our brand visibility, and make a meaningful impact on the lives of our travel-loving community.

Key responsibilities

  • Form strong relationships with an external marketing agency to strategically manage and allocate our paid marketing budget across various platforms
  • Utilize your in-depth understanding of our brand values and business goals to make informed marketing decisions that speak directly to our audience
  • Drive our goals by effectively planning, executing, and managing full-funnel paid marketing campaigns across multiple channels
  • Continuously monitor, optimize, and adjust our marketing efforts for maximum engagement, ROI, and conversions
  • Work closely with cross-functional teams, including creative, content, and product teams, to develop compelling messages and offers that align with our overall brand strategy
  • Implement advanced tracking and analysis methods to assess key performance indicators (KPIs) and measure the success of our digital campaigns, using data to inform future initiatives

Qualifications:

Competencies, skills, and attributes:

  • A minimum of 5 years of experience in paid marketing management, preferably within digital-first, consumer-facing industries
  • Demonstrated success in managing and allocating substantial marketing budgets, maximizing ROI and user acquisition
  • Strong expertise in various paid marketing platforms, such as Google Ads, Facebook Ads Manager, Instagram, LinkedIn, Pinterest, and Twitter
  • Previous experience working with external agencies and managing fruitful relationships for long-term success
  • Experienced in A/B testing, conversion rate optimization, and funnel analysis to optimize paid campaigns strategically
  • Ability to work in a fast-paced, rapidly changing environment, adapting quickly and effectively to new industry trends and market changes
  • A passion for the world of RV travel and a love for crafting exceptional user experiences that align with our customers' adventurous spirit
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence marketing decisions

Location

The role will require you to work from our office in Centretown 2-3 days per week.

RVezy perks

  • RVezy stock options (we believe every colleague should be an owner).
  • Fifteen paid vacation days with extra time off over the winter holidays.
  • Health and dental benefits from day one.
  • One paid weeklong RV rental trip every year.
  • Opportunities to attend festivals, concerts, and RV shows across Canada and the U.S.
  • Employee recognition platform to reward employees’ hard work.
  • Frequent social events and a steady supply of coffee and snacks in the office.
  • Dog-friendly work environment in the Ottawa office.
  • Flexible work hours and a relaxed dress code.
  • Company laptop and equipment provided.
  • Paid sick days.

How to apply

Want to stand out? At RVezy, we’re looking for someone who is willing to go that extra mile, so we’re asking you to do a little more than just click the “Apply Now” button.

  1. Go to RVezy.com and create an account.
  2. Click “Rent an RV” and search Yellowknife. Using the filters at the top of the page, select “Drivable” as the RV type and find the RV with the title RVezy Elite.
  3. When you're on the listing, scroll toward the bottom and find "Ask a Question."
  4. In the message to the owner, introduce yourself and tell us about a time you went camping (or share another outdoor or travel experience) and tell us why you would be a great fit for the position. We want to get to know you! Enter whatever dates and location you please.
  5. Then just submit your resume with the rest of the application as normal.