Job overview:

The Sports & Entertainment Marketing Manager will lead the strategy and execution of marketing initiatives that elevate Ross Video’s presence across sports, live events, and entertainment markets. Reporting to the Director of Regional Marketing and partnering closely with the VP of Sports & Entertainment and cross-functional teams, this role leads integrated campaigns, event strategies, and content development that enhance brand visibility and support pipeline growth. The ideal candidate is a strategic, hands-on marketer who can translate customer insights into compelling stories, reinforce Ross’s market position, and enable sales through high-impact campaigns, thought leadership, and data-driven execution.

Who you report to: Director, Regional Marketing

What we offer:

Ross offers competitive salaries, comprehensive health plans, and several perks to help you perform at your best. Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, an employee share ownership program, development support, and a ton of fun social activities and events! Best of all, you will be part of the Ross Video family, and we've got an energizing environment here.

What the job is all about:

• Marketing Strategy & Campaign Management: Develop and execute the Sports & Entertainment marketing strategy in collaboration with the VP of Sports & Entertainment, ensuring alignment with Ross Video’s overall goals and brand positioning. Oversee the planning and execution of full-funnel marketing campaigns - including webinars, sponsorships, thought leadership, PR, third-party advertising, and digital initiatives, working closely with key stakeholders to strengthen brand presence, generate leads, and drive pipeline growth.
• Cross-Functional Collaboration: With the Regional Marketing Managers, Sports & Entertainment Business Development Managers (BDMs), Product Marketing, and Demand Generation teams to build integrated campaigns that drive awareness, engagement, and pipeline growth within the vertical.
• Messaging & Content Creation: Act as the voice of Sports & Entertainment within the marketing team, ensuring consistency and clarity of message across all channels and assets. Identify and deliver customer stories and thought leadership opportunities including speaking engagements, editorial content, and partnerships that elevate Ross Video’s visibility and credibility in the market.
• Event Strategy: Support Ross’ presence at key industry events, including tradeshows, partner summits and SVG Forums, in collaboration with the Regional Marketing. Work with Event Marketing, Product, and Creative teams to shape on-booth messaging, promotional plans and content strategies that strengthen brand awareness, drives engagement and supports pipeline growth.
• Performance Monitoring: Partner with the Digital team to track performance metrics across key channels, compile and analyze quarterly marketing reports, and deliver actionable insights to the Director of Regional Marketing and key stakeholders – providing clear insights to optimize marketing efforts and demonstrate ROI.
• Budget & Stakeholder Management: Manage the Sports & Entertainment marketing budget, ensuring effective allocation of resources across campaigns, events, and initiatives. Provide regular updates and insights to leadership and cross-functional teams on spend performance, pipeline contribution, and upcoming priorities.
• Market Intelligence: Gather and analyze competitor activity, customer feedback, and emerging industry trends, to inform strategy, identify new opportunities, and ensure Ross remains competitive and relevant in the space.

Who you are:

• Bachelor's degree or diploma in Marketing, Business, Communications or a related field.
• 5+ years of experience in the Sports and Entertainment Industry working as a field marketing, marketing communications, or related role.
• Strong project management skills, with the ability to manage multiple tasks simultaneously.
• Excellent written and verbal communication skills; in-person and online.
• Ability to work collaboratively with cross-functional teams.
• Strong organizational and project management skills.
• Proficient user of productivity applications including Microsoft Office, Outlook, and Asana, as well as CRM and Marketing Automation tools such as Salesforce.com, Marketing Cloud
• Account Engagement and Google Analytics.
• Proactive, self-motivated, and able to work independently.
• Ability to thrive in a fast-paced, dynamic environment.
• Detail-oriented with a high level of accuracy in work.
• Creative thinker with a problem-solving mindset.
• Team player with excellent interpersonal skills.

Other:

• Office environment (hybrid / work from home acceptable)
• Occasional requirement to set-up equipment – involves lifting to 50 lbs., reaching, bending, stooping, etc.
• Valid passport and willingness to travel to tradeshows and events, as required.