Marketing Manager, APAC (Job Req #2023-318)

Ross Video

Ross Video

Marketing & Communications
Posted on Thursday, July 6, 2023

Marketing Manager, APAC (Job Req #2023-318)

Singapore Office, Singapore, Central Singapore, Singapore Req #1715
Thursday, July 6, 2023
Why Work at Ross Video? We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results. If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible. If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.

We currently have an exciting opportunity for an APAC Marketing Manager to join a growing and fast-paced global technology company headquartered in Ottawa, Canada, with offices in North America, Europe and Asia.

As the APAC Marketing Manager, you will be key in driving and implementing the APAC marketing strategy across all online/offline channels. You will work closely with Ross’ North America based Corporate Marketing and local agencies as needed. You will oversee the entire brand image across multiple touchpoints, increase market position and share, and work closely with the sales team to drive revenue pipeline growth.  

This is a fantastic chance to join an energised and motivated workforce at the forefront of manufacturing live production technology. We span multiple industries, working with top-tier broadcasters, sports stadiums, football teams and Fortune 500 companies. 

Whom you report to:
Director, Integrated Marketing  

What we offer: 

Ross offers competitive salaries, comprehensive health plans, and several perks to help you perform at your best.   

Some of these perks include flexible hours, generous paid time off, a wellness allowance, an employee share ownership program, professional development support, and many fun social activities and events! 

Best of all, you will be part of the Ross Video team, and we’ve got an energising environment here.  


What the job is all about:

  • Develop the annual marketing plan for the APAC region in coordination with marketing, public relations, product teams and the regional sales team. Ensuring that the campaigns have a clear strategy with SMART objectives, tactics and KPIs that you will be expected to measure and report on.   
  • Develop social media channels, brand/marketing websites, mobile channels, and advertising platforms.
  • You will work with external media and creative agencies to develop assets and review and recommend improvements to media plans.
  • Monitor regional marketing budget, monthly reporting of marketing effectiveness and weekly project status reporting.
  • Regularly report the progress and the results of the marketing activities to the Director of Integrated Marketing and the APAC sales management team.
  • Provide regional guidance to the Corporate Marketing team to ensure that collateral is regionally appropriate and manage translations where required.
  • Setting the strategy and objective of regional events and tradeshows in coordination with the sales and events teams.
  • You are responsible for the planning and execution of modern marketing channels: social media, content, and digital marketing (platforms, calendaring, collaboration, and execution).


Who you are:

  • A university degree, preferably in Marketing/Communication
  • 5+ years of B2B marketing experience, ideally within the broadcast or technology industries
  • Entrepreneurial mind-set and an ability to adapt and prioritize self-sufficiently.
  • Ability to successfully partner with a broad range of regional colleagues from sales, product, and marketing.
  • Ability to drive lead generation, explore creative ways to engage with our customers, and campaign management with minimal guidance.
  • Excellent written and verbal communication skills.
  • First-class organisational and project management skills, able to multi-task and deliver projects on time and within budget
  • Willingness to travel (25%)
  • Working knowledge of Microsoft Suite, Salesforce, Google Analytics, social media manager, Acrobat and Photoshop knowledge but not essential


Equity, Diversity & Inclusion
At Ross, we embrace diversity, and we want you to bring your authentic self to work. We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that’s something we’re passionate about at Ross!  We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, colour, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.

Other details

  • Job Function Marketing
  • Pay Type Salary
This posting is inactive.