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Senior Product Manager, Ross Virtual Solutions (Job Req #2023-205)

Ross Video

Ross Video

Ottawa, ON, Canada
Posted on Friday, February 17, 2023
Canada ● Ottawa Campus, Ottawa, Ontario, Canada ● United States ● Virtual Req #1637
Thursday, February 16, 2023
Why Work at Ross Video? We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results. If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible. If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.

Reporting to the Senior Director of Product Management and Business Development, this exciting role combines product marketing, sales support, and product/business development.

You will also be responsible for the day-to-day activities of the product specialists’ team, including all HR responsibilities such as hiring, performance management, scheduling of tasks, approving work, etc.

What we offer

Ross offers competitive salaries and comprehensive health plans, as well as several perks to help you perform at your best.

Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, employee share ownership program, development support and a ton of fun social activities and events!

Best of all, you will be part of the Ross Video family, and we’ve got a pretty energizing environment here.

What the job is all about:

Product Management

  • Own the product lifecycle from product / feature ideation to launch.
  • Define and maintain product roadmap in cooperation with Technical Product Manager / Senior Director of Product Management / VP of Graphics.
  • Able to integrate ideas from customers, sales force, and engineering into killer product ideas.
  • Monitor industry trends and define how they may influence product roadmap.
  • Provide guidance to engineering team in terms of prioritization and definition of new products / features.
  • Investigate the potential in new markets, with input from sales, business development managers and channel partners.
  • Pricing strategies & price list maintenance.
  • Competitive analysis (feature and price comparisons).
  • Leverage SalesForce to gain business insights, in collaboration with business development managers.
  • Provide regular product forecast updates to manufacturing.
  • Initiation of and participation in product brainstorming sessions/surveys.
  • Build relationships with key end users by calling on customer facilities directly to promote the product.

Product Marketing

  • Maintain and evolve the Ross Voyager and Lucid brands.
  • Oversee the development of promotional literature (brochures, cut sheets, etc.).
  • Participate and oversee the creation of the following: ads, catalog, website content, blogging, success stories, press releases, product packaging and white papers.
  • Oversee the creation and supervision of show reels & training videos.
  • Oversee demo content and tradeshow kit supervision.
  • Configuration and ordering guides.
  • Preparation of sales and dealer information packages.
  • Planning for key trade shows and internal events (IBC, NAB, etc..).
  • Develop and implement key marketing initiatives related to the product.

Sales Support

  • Responsibility for sales results and influencing increased sales in the product line.
  • Provide Sales training and Dealer training.
  • Travel to support key onsite customer demos and presentations, attending key tradeshows, and travel to different territories to assess unique needs of the region.
  • Work with Directors of Sales to create regional sales strategies.
  • Key customer liaison.

Team Management

  • Responsible for the day-to-day activities of the Product Specialists team including all HR responsibilities such as hiring, performance management, scheduling of tasks, approving work, etc.

Who you are:

  • Post- secondary education in a related field.
  • 10+ years of experience selling & marketing broadcast graphics equipment.
  • Experience working in or around broadcast television graphics and television news.
  • Strong background in broadcast & production graphics.
  • Solid understanding of Virtual Graphics technologies (Unreal, Virtual Sets, Augmented Reality, Extended Reality).
  • Experience selling & marketing broadcast equipment.
  • Broadcast systems engineering experience.
  • A solid understanding of broadcast & IT Systems.
  • Excellent knowledge of a live production environment
  • Familiarity with software development processes
  • Sales and/or marketing training
Equity, Diversity & Inclusion
At Ross, we embrace diversity, and we want you to bring your authentic self to work. We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that’s something we’re passionate about at Ross! We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, colour, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.

Other details

  • Job Function Marketing
  • Pay Type Salary