Content Marketing Specialist

Rise People

Rise People

Marketing & Communications
Burnaby, BC, Canada
Posted on Wednesday, October 18, 2023

Rise to the challenge

Rise is Canada’s complete people management solution that gives employers everything they need to build loyal and productive teams—all in one place. We collaborate and co-create to build solutions that completely change how companies of all shapes and sizes manage their payroll, scheduling, time tracking, group benefits, recruitment, onboarding, and more.

At Rise, we’re changing how work happens and how people work. We’d love for you to join us and experience the most positive, challenging, and transformative experience of your career.

About the role 

As a Content Marketing Specialist at Rise, you will play a pivotal role in shaping our content marketing strategy, with the objective of attracting, engaging, and converting our target audiences.  

We're seeking an individual with a passion for storytelling and a knack for creating engaging content.

The day-to-day

  • Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation.

  • Create high-quality, engaging content including blog posts, eBooks, case studies, infographics, video scripts, and more.

  • Collaborate with the marketing and product teams to align content with business objectives and product messaging.

  • Conduct keyword research and SEO optimization to improve content visibility.

  • Manage and maintain our company blog and social channels, ensuring a consistent flow of fresh and relevant content.

  • Track and analyze content performance using metrics and KPIs to inform future content strategies.

  • Stay up-to-date with industry trends and best practices in content marketing.

  • Engage with customers and industry influencers to build relationships and gather insights.

About you

  • A minimum of 2 years experience in content creation, marketing, communications, journalism, or similar areas preferably in a B2B SaaS environment.

  • Exceptional writing and editing skills with a keen eye for detail.

  • Familiarity with SEO best practices and keyword research tools.

  • Preferable experience in WordPress, Google Analytics, HubSpot, Hootsuite, SEM Rush or similar marketing software. 

  • Excellent communication and collaboration skills.

  • Creative thinker with the ability to generate innovative content ideas.

  • Self-motivated, organized, and able to work independently as well as part of a team.

What Rise offers

  • Rise is all about creating a positive company culture, both for our clients and our employees. We believe that happiness isn’t the cause of employee engagement, it’s the result.

  • We offer a flexible hybrid work policy, allowing employees to work from home and also take advantage of our beautiful office space in the heart of Burnaby that includes standing desks, an onsite fitness facility, and a fully stocked kitchen. 

  • Rise believes that time off is just as important as time spent. We offer 3 weeks of paid vacation, flexible personal wellness days, as well as one day off for your birthday and your work anniversary. 

  • We support your growth with a personal $1,000 learning and development budget to take courses, attend conferences, webinars, you name it!

  • We offer no-wait benefits. This means that starting your first day, you have access to our comprehensive benefits package which includes dental, eye care, and $2,000 in counselling coverage, among many other great health benefits. 

At Rise, we care more about where you’re headed, not where you’ve been. We encourage people of all ages, backgrounds, identities, and orientations to apply.