Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.

• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.

• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.

• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.

• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.

• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

This role is a 14-month term position

The Director, Demand Generation is responsible for leading Rewind’s demand generation strategy and team, driving integrated marketing campaigns that build brand awareness, generate qualified leads, and accelerate pipeline growth. Own ABM across the full funnel and PLG growth to build qualified pipeline and grow ARR. Lead a team of ABM and growth managers.

We’re seeking a strategic, data-driven leader who can balance high-level vision with hands-on execution. You’ll bring expertise in B2B SaaS demand generation, growth marketing, and business development, with a proven ability to make informed decisions using data. Success in this role requires strong cross-functional collaboration, exceptional communication skills, and the ability to deliver measurable impact.

Key Responsibilities

Demand Generation

• Set ABM and PLG strategy by segment and tier; own TAL governance and stage definitions.

• Build the growth operating system: playbooks, cadences, SLAs, and an experiment backlog; drive cross functional adoption.

• Orchestrate tiered account plays and the PLG lifecycle from acquisition to expansion; prioritize moves that advance deals.

• Own forecasting and targets for engaged accounts from MQAs to ARR; publish quarterly plans and reviews.

• Manage and allocate budget across tiers, channels, and experiments; shift spend based on account movement and ROI.

• Hire, coach, and hold the team accountable; set clear goals and performance standards.

Cross-Functional Collaboration & Strategy

• Work closely with Product Marketing to refine ICPs and align on target account lists.

• Partner with Content Marketing to develop high-value assets that fuel campaigns and enable Sales.

• Collaborate with internal stakeholders and web agencies to optimize website performance for demand generation.

• Leverage AI technologies to drive smarter targeting, dynamic personalization, and accelerated revenue impact.

• Analyze competitor strategies, acquisition performance, and customer insights to inform campaign decisions.

• Present regular performance reviews, highlighting pipeline impact and optimization opportunities.

Qualifications

• 5+ years in B2B SaaS marketing, with experience leading demand generation or growth marketing functions targeting enterprise audiences.

• Proven success designing and executing integrated, multi-channel campaigns across:

  • Digital advertising, SEM & paid social

  • Content marketing, blogs, and webinars

  • Website optimization, content syndication & direct mail

  • Email marketing, lead nurtures, and ABM programs

  • Event Marketing

• Strong knowledge of digital advertising strategies and performance measurement across channels.

• Experience cross-collaborating with a business development function and aligning lead qualification with Sales.

• Proficiency in leveraging AI-powered tools and analytics to optimize campaigns and accelerate pipeline growth.

• Skilled at collaborating with web agencies to develop, execute, and optimize website strategies that drive demand.

• Expertise with marketing automation, CRM platforms ABM tools, and lead management processes.

• Balanced thinker with creative problem-solving skills and a strong analytical mindset.

• Passionate about driving measurable results, performance optimization, and ROI.

• Ability to thrive in a fast-paced, dynamic environment, juggling multiple priorities.

• Bachelor’s degree in Marketing, Business, or related field; MBA or certifications are a plus.

• Knowledge of SaaS, cybersecurity and backup space is an asset.

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to:

• Flexible work hours

• Employee stock options

• Health benefits

• 3 weeks vacation

• 7 life leave days

• 2 Level Up days for professional development

• 1 volunteer day

• Summer Fridays and office closed during the holiday break in December

• Paid parental leave

• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)

• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.