Description

Resolver is now permanently hybrid –that means, you can decide to work in office, remotely or a mix of both depending on your preference! That location you see above is the region you are able to work within.

Resolver is looking for a Customer Marketing Manager to own and grow all customer marketing activities. This is a role where you will work in partnership with sales, marketing and customer experience, to define and build customer marketing activities that increase back to base sales, as well as growing Resolver’s reputation as a customer-focused organization. You will drive conversations across the company on programs that engage our current customer base most effectively; prioritizing the projects and programs with the biggest impact.

About Resolver:

About Resolver: Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose. We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work six years in a row!

Let's break down the day-to-day a little further:

Marketing Programs (40%)

• Work with customer support, customer experience and customer success, identify customers who would be suitable partners in marketing programs; reviews, case studies, webinars
• Work with demand generation, develop programs with customers to better tell the story of the value Resolver brings to an organization
• Identify opportunities for customer meet-ups or industry ‘circles’ for our ICP groups; with a measurable approach and focus to increasing back to base expansion opportunities and attracting net new logos
• Act as point person for Resolver customer events and the annual user conference to build customer community; working with the events specialist on location/logistics; the product marketing team on content; the sales team on customer invites; the demand gen team on promotional elements
• Work with other divisions within Kroll to extend cross-company events to Resolver’s customer base

Cross-Sell Programs (30%)

• Design reporting, dashboards and other visualizations to report to the business on cross-sell opportunities across current customers
• Proactively identify trends and business insights that improve results in regards to back-to-base opportunity generation, specifically across divisions
• Working with sales, identify list of prioritized target accounts for in-year cross-sell opportunities
• Develop a program for these top customers; identify the related contacts, deploy marketing campaigns to influence the target accounts into meetings and opportunities; manage cost per opportunity metrics and look for ways to improve over time

Customer Communications (20%)

• Plan, create and work with the marketing operations team to deploy customer communications
• Oversee product launch communication plans for the back to base segment; when relevant, working with product marketing to develop webinars or content for the customer success sales team
• Working with customer experience, expand the usage of customer training programs to level-up usage of the product and drive increased advocacy from super-users; identify these super users from Pendo usage data and actively engage them into Resolver programs
• Build Resolver’s thought-leadership positioning in the market by sharing relevant case studies, content, industry webinars, etc. with the current customer base through an ongoing customer newsletter or other communication opportunities

Strategy (10%)

• Leverage data to make short-and long-term decisions to optimize performance and prioritize activities that strengthen relationships with customers.
• Regularly report to sales leadership and marketing leadership on the impact of customer marketing on back to base opportunity growth; volume of reviews, customer case study impact on win-rate/new logo opportunities, and how webinar panels featuring customer case studies contribute to new logo growth

More about you:

• 5+years' experience within marketing; B2B experience and SaaS preferred
• Proven track record of successful management of multi-channel campaigns that contribute to sales pipeline
• Ability to meet deadlines and self-manage workload.
• Passion for marketing and driving business results.
• Experience working with sales teams.
• Exposure and working knowledge of Salesforce and marketing automation tools such as Salesforce, Outreach, or Marketo is an asset.
• Excellent written and verbal communication skills with high energy and a positive attitude.
• Ability to prioritize projects and thrive in a fast paced, multi-tasking environment.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.

What we’ll give you in return

Resolver is one of Canada's Great Workplaces. Culture isn't just something we write about (although we do), we live our values and challenge each other to be our best selves. We invest in Resolverites who will grow with us. Here’s how we do it:

• Health and Wellness Benefits: 100% paid by us for health, dental & vision from day one.
• Professional development: we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
• Vacation: it's open, which means we don't worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
• Parental leave: Best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
• RRSP: Matching up to 2.5%
• Flexibility & trust – We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
• In the Office – You will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!