Director of Product Marketing
Relay
Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Relay is looking for a highly creative, empathetic and analytical Director of Product Marketing to join and lead our growing Product Marketing team. You will be responsible for driving Relay’s Product Marketing strategy, championing the voice of our customers, and building a strong product marketing organization.
Relay’s Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible. Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses.
What You'll Be Doing
Lead the go-to-market strategies for new features and product launches. You’ll manage a team of product marketers responsible for key product lines and features, like core banking and expense management.
Hire, train, and develop a high-performing Product Marketing team; support team members’ growth and professional development.
Build a deep understanding of Relay’s customers and bring the voice of the customer into all product marketing initiatives
Build strong relationships with key cross functional stakeholders in product, sales, demand generation, enablement, customer success, and other key teams
Champion product marketing (and our customers!) to the rest of the company and drive alignment for product and feature launches
Inform and help develop the product roadmap by bringing core insights on customer pain points and jobs to be done
Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users. You’ll own “the voice of the customer” and take key inputs from your team to develop this
Own Relay’s messaging and positioning, and make messaging improvements and updates where necessary
Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data.
Own quarterly/annual planning, metrics and KPI reporting for product marketing
Lead with influence, and be a player-coach to your team
Who You Are
You have 10+ years of experience in working product marketing—ideally in a startup environment.
You have at least 5 years of management experience where you were responsible for a Product Marketing team’s performance.
You have successfully launched and driven adoption for a new product or feature, and you can speak to tangible business and customer outcomes of your work.
You’re a storyteller. You know how to craft and tell a story that resonates with and influences cross-functional stakeholders and customers.
You love talking to and deeply understanding your customers, and you can extrapolate both functional, compelling messaging and product ideas from your customer conversations and research.
You’ve been—and relish in being—a trusted resource for questions related to your customers, product, upcoming releases and how to effectively market and sell your product.
You’ve built strong partnerships with cross-functional stakeholders and see stakeholder management as a key PMM responsibility
You have superior project management skills. You can lead and influence multiple cross-functional partners to work with urgency and to meet objectives and deadlines.
You can determine KPIs work independently with the data team to generate high-quality reports to track progress against goals.
You’re seasoned in product lifecycle management, from pre-launch to post-launch, and aligning marketing efforts at each stage.
Bonus Points
Previous experience working in fintech
Previous experience working with small business customers
Our Commitment to You
Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
Remote work environment: this is a primarily remote role with occasional visits to the Toronto office for collaboration and team connection. Travel and accommodations are fully covered.
Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
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Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
The Interview Process:
Stage 1: A 45-minute Google Meets video call with a member of the Talent Team
Stage 2: A 60-minute Google Meets video call with the COO
Stage 3: A 45-min Google Meets video call with a member of Relay’s Leadership team
Stage 4: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.
Our Promise
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
What’s Important to Us:
Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.