Influencer Marketing Manager
Relay
Marketing & Communications
Toronto, ON, Canada
Posted on Jan 12, 2025
Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
The Influencer Marketing Manager sits on the Growth Marketing team and is responsible for managing the strategic direction of our Influencer channel. You will use data to set partner recommendations, analyze influencer performance and drive optimizations to drive our ambitious acquisition goals for our Influencer channel. This is an extremely collaborative role, working across teams such as Product Marketing, Content Marketing, Design, and Data Analytics to drive a smooth influencer activation process.
As an early member of our expanding Influencer Marketing team, you will have the opportunity to significantly influence Relay’s influencer strategy and overall company growth. You’ll leverage Relay’s unique data to build campaigns and drive impact to channel performance optimizing campaigns toward our highest-value customers. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Relay is the place for you.
What You'll Be Doing
- Research and identify relevant influencers across platforms (Instagram, TikTok, YouTube, etc.)
- Evaluate influencers for brand fit, authenticity, and engagement metrics
- Develop meaningful influencer relationships that engage their audiences with our offerings
- Drive efficient customer acquisition on our influencer marketing channel
- Negotiate contracts and manage relationships with influencers and their representatives
- Brief and guide influencers on campaign objectives, brand guidelines, and compliance requirements
- Review and provide feedback on content before it goes live
- Provide ongoing support and nurture long-term partnerships
- Track campaign performance across multiple metrics (reach, engagement, conversions)
- Analyze data to identify trends and opportunities for optimization
- Communicate effectively with marketing leaders on the performance of ongoing Influencer initiatives
- Partner closely with our Brand and Product Marketing teams, to push our new product launches or brand campaigns with our influencer partners.
- Stay up-to-date on industry trends and competitor programs
Who You Are
- 4+ years of digital marketing experience, or a related field with 2+ years working in influencer marketing specifically
- You have a successful track record of planning, executing, and scaling Influencer Marketing strategies with budgets of $1M+ annually
- You are exceptionally organized, with a keen attention to detail and a talent for bringing clarity and actionable solutions to every situation
- You have a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
- You have exceptional relationship management and people skills
- You have a resourceful and creative attitude, with the ability to propose, plan and execute campaigns that move core metrics
- You actively seek opportunities to optimize processes, enhance campaigns, and drive continuous improvement within an acquisition framework
- You have experience collaborating closely with other teams, such as design, brand marketing, and product marketing
Bonus Points
- You have familiarity with partner management tools like Impact
- Experience marketing financial technology products to SMB customers
- Track record of scaling yourself and your team while amidst a scaling high-growth technology company
Our Commitment to You
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
The Interview Process:
- Stage 1: A 30-minute Google Meets video call with a member of the People Team
- Stage 2: A 45-minute Google Meets video call with the VP of Growth
- Stage 3: A take-home case study followed by a 1-hour presentation of your solution to our Growth team
- Stage 4: A 30-min Google Meets video call with a member of Relay’s Leadership team
What’s Important to Us:
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.