Senior Brand Marketing Manager
Relay
Marketing & Communications
Toronto, ON, Canada
Posted on Saturday, July 13, 2024
Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Reporting to our Director of Brand, the Senior Brand Marketing Manager is responsible for owning the vision and execution of Relay’s brand strategy, driving impactful and innovative marketing initiatives that drive our awareness among U.S. small business owners and fuels our growth.
If you thrive in a fast-paced environment, excel at managing complex projects, and want to play a pivotal role in shaping the next phase of our brand’s growth journey, then Relay is the place for you.
What You'll Be Doing
- Own the strategy to support the growth of Relay’s brand awareness as the leading business banking solution for U.S.-based small businesses through creative, industry-leading brand campaigns
- Execute on multi-channel marketing campaigns in collaboration with cross-functional teams that meaningfully increases Relay’s brand awareness with small businesses and supports our growth goals
- Develop a scalable brand campaign playbook for engaging small business owners in each of our target industries
- Work with the People Team to develop and lead campaigns to increase awareness of Relay as a leading tech employer in Canada.
- Oversee the creation of compelling content across various platforms, including digital, video, social media, print, and experiential, to effectively and authentically showcase Relay’s brand
- Measure, analyze and report on the impact of Relay's brand presence in the market, evaluating how the brand contributes to overall business growth and market positioning
- Determine campaign KPIs and independently craft requirements for data reporting and work independently with the data team to generate high-quality reports to track progress against KPIs
- Continuously maintain brand quality, integrity and consistency across all marketing channels and touchpoints
- Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content
- Conduct ongoing research and customer interviews to inform industry-leading opportunities that increase brand awareness and engagement
- Stay up-to-date on competitor brand campaigns as well as brand marketing and industry trends to support high-quality campaign development
- Upskill team members across the organization on the value of brand and be a trusted source of brand expertise and competitor insights
Who You Are
- You have 5+ years of brand marketing experience
- You have developed and lead strategic brand campaigns that drove measurable, impactful brand growth
- You’re a creative storyteller and obsessed with high-quality brand experiences. You know how to craft and tell a brand story that resonates with and influences cross-functional stakeholders and customers
- You’re analytical and use data to meaningfully measure the impact of your brand work using data-backed insights to iterate on brand tactics and campaigns that drive greater outcomes
- You are incredibly organized and have the proven experience managing cross-functional initiatives through multiple concurrent deadlines at once
- You are a builder, problem-solver and cross-functional partner who is energized by making quality work happen in a fast-paced, scrappy environment
- You're adaptable, can rise to a challenge while handling change and uncertainty at times — we are a startup after all!
- You care deeply about small businesses and their owners/operators
Bonus Points
- You have experience working at a startup or high-growth environment
- You have experience building B2B brands
Our Commitment to You
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
The Interview Process:
- Stage 1: A 30-minute Google Meets video call with a member of the People Team
- Stage 2: A 45-minute Google Meets video call with the Director of Brand
- Stage 3: A take-home writing sample + case study followed by a 1-hour presentation of your solution to our Marketing team
- Stage 4: A 30-min Google Meets video call with a member of Relay’s Leadership team
What’s Important to Us:
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.