Content Marketing Manager, Product
Relay
Marketing & Communications, Product
Toronto, ON, Canada
Posted on Saturday, July 13, 2024
Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Relay has entered an exciting new chapter of growth. We’re looking for a customer-obsessed Content Marketing Manager who will play a pivotal role in shaping and executing on our product content strategy.
The Content Marketing Manager will join a team of quality- and goal-obsessed marketers and creatives who want to help small businesses succeed. If you are looking to contribute your experience and skills in a fast-growing startup; we want to hear from you!
What You'll Be Doing
- Develop and execute the Product content strategy to create engaging and educational content for customers and prospects.
- Craft compelling narratives that highlight the value and benefits of the Relay platform and its features from a customer-centric perspective.
- In collaboration with the Product Marketing Team, build and maintain a content calendar to support product launches, product campaigns and ongoing customer stories.
- Develop and produce content to support the Sales team to convert prospects into customers, including product one-pagers, pamphlets, email templates, in-app announcements, newsletter content, short-form videos, and more.
- Gather and incorporate customer feedback and testimonials to enhance content relevance and impact
- Support other members of the Content and wider Marketing team with product-related content insights and editing.
- Work closely with Growth, Sales, Product, and Customer Success teams to ensure content aligns with business goals and customer needs.
- Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content.
- Stay up-to-date on competitor product content as well as marketing and industry trends to support content development.
- Monitor, analyze and report on the performance of content and proactively offer suggestions to improve or iterate on content to drive impact on business goals.
- Flex your writing and editorial skills to ensure that product-related assets are on-brand, on-point, and delightful to our audience.
Who You Are
- You have 4+ years of combined experience in content marketing management
- You’re a strong writer and editor with a natural ability to create compelling and optimized product content across various digital channels
- You have a passion for product content marketing and proven experience creating impactful content that supports product launches, product campaigns and drives business outcomes.
- You have used data/analytics to measure the impact of your work and adjust content strategies and tactics to drive greater business impact
- You’re a strong project manager with a proven ability to organize and prioritize tasks that maximize your impact while working independently
- You have experience interviewing subject matter experts and leveraging their input and perspective to develop authentic, informed content
- You are genuinely excited about creating inspiring, helpful content for small businesses and their owners/operators, and care deeply about their success
- You know how to leverage established tactics, but you can also think beyond the "playbook" to bring creative new ideas for growth
- You are a storyteller at heart; you understand the power of narrative in shaping content strategy and leverage that to tell diverse stories
Bonus Points
- You have experience working with Product Marketing teams or on Product Marketing initiatives
- You have experience writing about financial topics, for SMB audiences or in B2B markets
- You have experience working in a fintech startup
Our Commitment To You:
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
The Interview Process:
- Stage 1: A 30-minute Google Meets video call with a member of the People Team
- Stage 2: A 45-minute Google Meets video call with the Director of Brand
- Stage 3: A take-home case study + writing sample, followed by a 1-hour presentation of your solution to our Marketing team
- Stage 4: A 30-min Google Meets video call with a member of Relay’s Leadership team
What’s Important to Us:
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.