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Senior Growth Marketing Manager



Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Sunday, June 9, 2024
Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Reporting to our Director of Growth, the Senior Growth Marketing Manager sits on the Growth Marketing team and is responsible for owning Relay’s direct response channels. You will develop and deploy a media buying strategy with rigorous channel testing focused on campaign structure, targeting, creative, landing pages, and more. This role is extremely collaborative and you will work across various teams including Brand Marketing, Content Marketing, Product, Design, Data Analytics, and Compliance to create a seamless end-user onboarding experience.
As an early member of our expanding Growth Marketing team, you will have the opportunity to significantly influence Relay’s acquisition strategy and overall company growth. You’ll leverage Relay’s unique data to build campaigns and drive impact to channel performance optimizing campaigns toward our highest-value customers. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Relay is the place for you.

What You’ll Be Doing:

  • Lead the direct response channels at Relay such as Meta Ads, Google Ads and affiliate publisher channels
  • Manage one direct report and build the team as the function grows in the future
  • Explore and prioritize strategies that scale Relay’s direct response growth efforts sustainably
  • Own the development, testing, and optimization of our direct response campaigns
  • Utilize qualitative and quantitative data to manage campaign performance and optimize towards sustainable payback periods
  • Report on channel performance, being able to dig into specific campaign outcomes
  • Launch measurable A/B and multivariate testing across campaigns; continually optimize campaigns, automation, and workflows
  • Lead day-to-day communication with agency and brand partners to plan and build performant ad creatives
  • Own website and landing page performance; conceptualize, prioritize, and manage CRO initiatives to improve conversion rates at every step of the user journey
  • Stay up-to-date on industry trends and competitor programs, and propose innovative tests to help reach target conversion goals

Who You Are:

  • You have 5+ years in marketing with 4+ years directly in growth marketing
  • You have experience running one or more of these channels: Meta, Google SEM, YouTube, or TikTok
  • You have a strong sense for brand and details; and a keen eye for creativity that gets results
  • You have a deep understanding of attribution models and strong opinions around attribution methodologies
  • You have managed 7-figure annual budgets across campaigns while building a world-class performance marketing strategy through rigorous channel testing
  • You are highly organized with strong attention to detail, clarity and action-oriented
  • You have a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement

Bonus Points:

  • You are skilled in writing SQL or Python
  • You have experience working in Segment and Google Tag Manager
  • You are well-versed in marketing an SMB fintech product
  • Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; if you don't have all the listed qualifications, we encourage you to apply anyway!

Our Commitment To You:

  • Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
  • Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
  • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
  • Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
  • Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
  • Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
  • Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
  • Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
  • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
  • We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

The Interview Process:

  • Stage 1: A 30-minute Google Meets video call with a member of the Talent team
  • Stage 2: A 45-minute Google Meets video call with the Director, Growth Marketing
  • Stage 3: A take-home case study followed by a presentation to our Marketing team in a 60-minute Google Meets video call
  • Stage 4: A 30-minute Google Meets video call with a member of the Leadership team
What’s Important to Us:
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.