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CRM Developer

Prodigy Education

Prodigy Education

Software Engineering
Toronto, ON, Canada
Posted on Friday, June 14, 2024
Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit to learn more.
With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.
The CRM Developer will be responsible for overseeing and driving the technical development and execution of personalized communication campaigns, automated workflows, and marketing journeys. You will handle campaign management, data preparation, deployment, and analysis for email and push campaigns. Most of your time will be spent working within the digital messaging platform and our CDP (Braze and You will utilize HTML, CSS, AMPscript, and SQL skills to code and deploy emails, create new segments, and set up data-triggered automated emails and journeys in email and push channels.
Please note this is an 18 month contract opportunity.

Your Impact

  • Lead the marketing automation strategy and execution for Braze and
  • Collaborate with the Product, Martech, and Engineering teams to implement technical aspects of segmentation, event tagging, and conversion tracking on our platforms
  • Oversee the execution and optimization of all journey-based and trigger-based campaigns
  • Support campaign operations by managing campaign architecture, target list creation, testing setups, and segmentation
  • Conduct data migrations, integrations, and data cleansing activities
  • Develop and oversee our strategy for attribution, tracking, and reporting on digital messaging performance
  • Create and maintain dashboards and reports to monitor marketing KPIs and evaluate campaign effectiveness
  • Provide strategic guidance to the Customer Marketing team, highlighting trends in email performance and best practices
  • Drive process improvements to enhance efficiency across marketing tools, programs, systems, and reporting
  • Implement campaign hygiene and quality processes to ensure deliverability
  • Recommend and evaluate innovative technologies to enhance our marketing technology stack, supporting future growth and efficiency

About You

  • Certified in Braze or Salesforce Marketing Cloud with extensive experience in marketing technology, including CDP platforms like
  • Expertise in managing 1:1, 1:few and 1:many programs, including user lifecycle management, segmentation and, building conversion events
  • Skilled in data and analytics, including database setup and cleanup, funnel analysis, campaign ROI analysis, pipeline reporting, and leveraging data to identify meaningful campaign opportunities
  • Strong understanding of CRM workflows, processes, and best practices
  • Experienced with CRM integrations, APIs, and data migration tools
  • Certified in Braze, SFMC, or a similar platform, with experience in creating emails and journeys, and proficient in HTML coding
  • Proficient in reading and editing HTML and CSS
  • Advanced knowledge of email deliverability guidelines, best practices, and resolutions
  • Excellent time management skills, with the ability to prioritize and adjust workloads to meet deadlines
  • Possesses a curious mindset, able to navigate ambiguity, juggle competing priorities, and perform in a fast-paced environment

Bonus Points

  • A degree, diploma or certification in Marketing, Communications or equivalent
  • Experience within the education space

Working At Prodigy

  • Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
  • Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
  • We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
  • It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.
  • #LI-Remote
Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.
Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at, and we will work with you to meet your needs.