Paid Media Specialist
Practice Better
Ready to make a real impact on global health and wellness care?
Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.
In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.
We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.
Position Summary
We are looking for a Paid Media Specialist to join our growing team.
In this role, you will drive measurable growth across our paid acquisition, execute data-driven campaigns across 6+ advertising platforms, and build scalable systems that help practitioners discover Practice Better.
The ideal candidate is a data-driven marketer who thinks in CAC and ROAS, thrives on experimentation and A/B testing, and combines analytical rigor with hands-on campaign execution.
Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada.
What You’ll Be Doing
- Manage and optimize paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, Reddit, and G2 to drive high-value conversions.
- Execute A/B tests on ad creative, landing pages, audience targeting, and bidding strategies to continuously improve campaign performance and lower acquisition costs.
- Monitor daily performance and analyze campaigns using metrics like CAC, ROAS, and conversion rates; identify optimization opportunities, budget allocation recommendations, and implement data-backed improvements.
- Explore and launch new paid channels (e.g., Spotify, TikTok, etc.) to expand our acquisition mix and find untapped sources of high-quality leads.
- Collaborate cross-functionally with the Marketing team to translate campaign learnings into broader strategic insights and ensure paid tactics align with broader team initiatives.
- Partner with the data team to refine existing dashboards and build new reporting views as the paid strategy evolves, and new measurement needs emerge
What You Bring
- 2-3 years of hands-on experience managing paid media campaigns in a digital marketing/ acquisition
- Proven Google Ads expertise with demonstrated ability to drive measurable results and optimize for conversion efficiency
- Strong communication and collaboration skills, with a bias for clarity and action
- Multi-platform fluency across funnel stages - you've run both awareness campaigns (Meta, LinkedIn) and high-intent conversion campaigns (Google, Microsoft Ads, G2)
- Track record of systematic A/B testing across ad text/creative, landing pages, audience segments, and bidding strategies to drive incremental performance gains
- Analytical, curious, and adaptable - you seek solutions, not perfection
- Comfortable operating in a fast-moving, growth-stage environment
Bonus Points
- B2B SaaS experience - you've worked in subscription-based businesses and understand the nuances of marketing to professional buyers
- Experience with Google Analytics/ Amplitude or other analytics platforms for tracking user behavior and building conversion funnels
- Familiarity with marketing attribution models (first-touch, last-touch, multi-touch/ data-driven) and challenges around measuring cross-channel impact
- Familiarity with tagging and tracking setup - you've worked with Google Tag Manager or similar tools to implement conversion pixels and troubleshoot tracking issues
Compensation & Pay Transparency
At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.
Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.
Anticipated Base Salary Range (Canada): $62,000 – $72,000/yr CAD
We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.
The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.
What We Offer
Comprehensive Benefits
We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.
Remote-First, Connected Culture
Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.
Wellness and Growth
- Unlimited vacation, built on trust, clear expectations, and real support for taking time off
- Company RRSP program with employer-matched contributions
- Comprehensive health and dental benefits from day 1
- $750 annual Health & Wellness Allowance
- $1,000 annual Learning & Development Allowance to support your growth
- $500 annual Home Office Allowance to set up a productive remote workspace
- Sprout Family: personalized support for family-building and fertility journeys
- Inkblot: confidential, digital mental health support from licensed professionals
- Company-wide holiday closure in December
- Regular virtual company-wide events, lunches, and team socials to stay connected
Thriving at Practice Better
At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.
We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.
Our Commitment to Diversity, Equity & Belonging
We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.
If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.
We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request.
Ready to Apply?
If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.
Apply Now → https://practicebetter.io/careers
Official Recruitment Notice & AI at Practice Better
All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com.
Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at careers@practicebetter.io to verify its legitimacy.
AI in Recruitment at Practice Better
We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone.
What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness.
We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver.
