Practice Better is changing how Health & Wellness (H&W) professionals are working around the world. Nutrition-based professionals have been underserved for too long with other software solutions which primarily focus on the medical community at large. With the Practice Better platform, H&W professionals get more done in less time with scheduling, payments, telehealth, charting, journaling, messaging, and so much more – all in one easy-to-love solution. Thousands of Dietitians, Nutritionists, Health Coaches, Naturopathic Doctors, and Functional Medicine Practitioners trust Practice Better to streamline their workload and help their clients reach their health goals.

Position Profile

For this role, you will be responsible for both the strategic planning and execution of our social media plans across all of Practice Better’s current and future social media channels. Community is part of what makes Practice Better special, and the person in this role will enable us to reach and grow our networks of customers, fans, prospects, ambassadors, and integration partners to expand and deepen the relationship that our brand has with these audiences.

What makes you a good fit

The right person for this role is a collaborative quick learner who knows how to self-edit. You must be committed to experimentation and focused on delivering engaging content while perfecting your craft. You are naturally curious and highly creative, with a knack for spotting trends and moving quickly to capitalize on fast-moving social media fads. You also know your way around some analysis to take a data-driven approach to content. You’re not afraid to get in front of a camera to film content for a channel. Lastly, you’re naturally diplomatic and know how to tactfully respond to comments in our brand voice. If you’ve grown a following of engaged fans for a brand, you could have a huge impact here.


  • Planning:
    • Ideation of a social media plan in service of the overall content and paid media strategies
    • Own and manage the social media calendar
    • Explore and plan for entry into new social channels
  • Execution:
    • Create, design, and implement social media posts, including visual design, video editing, and copywriting, in accordance with the overall social media and content strategies
    • Post and schedule blogs and promote them on social media according to distribution plans
    • Record content in front of a camera and/or with community members to produce content for Reels
    • Identifying and working with social media influencers
  • Engagement:
    • Respond to comments and direct messages in a tactful manner consistent with brand voice and guidelines
    • Reach out and engage with user and ambassador content across social channels
    • Seek, create, and leverage user-generated content to build trust and engagement
    • Moderate community posts where needed
  • Reporting:
    • Report regularly on the performance of social media initiatives and provide insights on areas for improvement and focus
    • Manage and ensure traffic from social media is properly tracked and attributed
    • Serve as the marketing department’s subject matter expert on social media trends and tools, and suggest ideas based on your knowledge and findings
    • Research and monitor social media best practices to inform new content plans, if applicable


  • College-level diploma or University Degree in Marketing or a related field.
  • Minimum 2-4 years of related experience
  • Ideally, knowledge of health and wellness space, preferably a practitioner (nutritionist, dietitian, etc.)
  • Good command of all social forms including Instagram, Facebook, Twitter, TikTok, Linkedin
  • Expert-level knowledge of social publishing software, such as Hootsuite or Later, and a Linkin.Bio tool
  • Knowledge of Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, etc.) and/or Canva
  • Some experience with video editing software
  • Excellent English communication skills, both oral and written
  • Extremely organized and highly collaborative
  • Meticulous attention to detail
  • Natural presence in front of a camera; confident and well-spoken with some interviewing skills


  • A friendly and inclusive culture that prioritizes weekly team bonding and monthly company-wide social events. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.
  • 100% employer-funded health and dental benefits, plus an HSA balance, starting from day 1
  • Home office equipment (laptop, monitor, keyboard, mouse, headset - whatever you need to perform at your best!)
  • An annual Professional Development allowance for continuous, self-directed growth and learning opportunities
  • An annual Health & Wellness allowance for you to be well and work well
  • Monthly employer-paid subscription to Dialogue for all employees
  • 4 weeks paid vacation
  • 5 paid sick days

Practice Better is a respectful, caring, and inclusive workplace. We are committed to accessibility, diversity, and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the requirements for the position. Applicants need to make their requirements known when contacted.

Practice Better is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.