About Pontosense

Pontosense builds privacy-first sensing technology that protects safety without cameras or wearables.

Our hardware-enabled subscription solution enables continuous monitoring of safety and daily well-being while preserving dignity and autonomy. We work across both direct consumer channels and strategic partners to bring scalable, trust-centered monitoring to families and care environments.

As we grow across channels, we are building the growth and brand infrastructure required to support sustainable acquisition, activation, and long-term retention.

About the Role

We are seeking a Senior Growth Marketing Lead who can own strategy and execution across digital, brand, and demand generation to drive measurable growth for our D2C subscription business.

This role is ideal for a builder who thrives in fast-moving environments, can design data-backed marketing systems, and is equally strong in strategic thinking and hands-on execution. You will play a central role in scaling acquisition while strengthening a trusted, privacy-first brand.

Key Responsibilities

• Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness.
• Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
• Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion.
• Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention.
• Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights.
• Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI.
• Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale.
• Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth.
• Manage vendors, freelancers, and agencies while maintaining high quality and speed.
• Build repeatable marketing playbooks that can scale as the team grows.

Required Qualifications

• 5–8+ years of progressive experience in growth marketing, demand generation, or integrated campaigns in D2C or subscription businesses.
• Demonstrated track record of executing multi-channel campaigns that drive measurable acquisition, revenue, or engagement results.
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and comfort working with data and analytics.
• Strong skills in positioning, customer segmentation, and messaging.
• Experience collaborating closely with Sales or Revenue teams in KPI-driven environments.
• Excellent written and verbal communication skills, with examples of campaigns or systems you’ve led.
• Comfort working in fast-paced, high-growth environments where processes are built from the ground up.
  
  

Preferred Experience

• Background in D2C or eCommerce marketing, including funnel optimization and lifecycle marketing.
• Experience in subscription, hardware-enabled products, or trust-sensitive consumer categories.
• Prior experience as an early marketing hire in a scaling company.
• Comfort with experimentation frameworks (A/B testing, cohort analysis, attribution).

Why Join Pontosense

• Be part of a mission-driven company reshaping the future of wellness technology.

• Work with a global team of innovators passionate about improving lives through intelligent sensing.

• Play a key role in defining customer experience and strengthening our partnerships worldwide.

• Competitive compensation and performance-based growth opportunities.

• Comprehensive health and wellness benefits.

• Flexible, hybrid work environment that values autonomy.

Our Commitment

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.

AI Disclosure:

In accordance with Ontario’s employment legislation, Pontosense confirms that we do not use artificial intelligence (AI) or automated tools to make hiring decisions. Every application is reviewed directly by our Talent team and hiring managers.

We believe in a fair and human-centred hiring experience where every candidate is given thoughtful consideration.