Product Marketing Specialist
Poka
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Canada · Remote
About Poka
Poka is an innovative app designed for manufacturing companies that empower frontline workers to learn continuously, solve problems and collaborate in support of continuous improvement. Imagine a combination of Facebook and YouTube designed for factory workers. Say goodbye to paper, make way for tablets! 📱
Poka has become a catalyst for digital transformation and manufacturing leaders such as Nestlé, Bosch, Kraft and Danone trust us with their transition to Industry 4.0. 🏭
We’re looking for a Product Marketing Specialist to help bring new products and features to market and drive adoption. You’ll be a storyteller, product evangelist, and customer advocate - working closely with Product, Marketing, and customer-facing teams to craft messaging, launch products, and support sales efforts.
What you’ll do:
- Lead product and feature launches, from planning to execution
- Develop messaging, content, and enablement tools for internal and external teams
- Conduct market research and competitive analysis
- Create content (presentations, videos, blog posts, web copy) to support go-to-market efforts
- Champion customer insights through interviews and win/loss analysis
- Maintain buyer and user personas
- Collaborate with Sales and Product on feature education and positioning
- Support pricing, packaging, and promotional strategies
- Act as a category thought leader through content and speaking opportunities
- Support Customer Success with adoption and retention strategies
What you bring:
- 1 or more years in product marketing or product management (Software/SaaS B2B experience ideal)
- Confident in presenting ideas and crafting engaging content
- Product launch experience
- Great cross-functional collaboration skills
- Manufacturing or industrial software experience is a plus
- Excellent written and spoken English (French is a plus)
- Knowledge of frameworks like Pragmatic Marketing, SiriusDecisions, or Strategyzer is an asset
What we offer:
- Dynamic and collaborative work environment.
- Generous vacation policy upon arrival.
- Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
- 100% remote work if you do not live within the radiuses mentioned above.
- Truly flexible schedule and the possibility of taking every Friday afternoon off.
- Group insurance from day one (dental, medication, invalidity, travel, etc.).
- Telemedicine service with Dialogue.
- Retirement plan with Wealthsimple after a year.
- MacBook Pro and $500 allowance for your home office.
- Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
- Generous referral bonus.
- Whatever you need to keep learning and evolve professionally.
- Rapid evolution in your role. Your responsibilities will not be limited!
*Certain benefits are exclusively accessible to employees in Canada.
Want to learn more about our culture? Click HERE.
This job is no longer accepting applications
See open jobs at Poka.See open jobs similar to "Product Marketing Specialist" Work In Tech.
