(US) Sr. Marketing Manager (1 year contract)
PointClickCare
Marketing & Communications
Remote
USD 64.66-71.83 / year
Key Responsibilities:
- Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain large high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
- Own agency of record strategy for the business unit inclusive of campaign strategy, appropriate channel mix, budget management, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency.
- Subject matter expert in industry leveraging customer insights to produce audience-centric derivative content
- Lead customer journey seeking out ways to utilize marketing automation to improve processes and gain visibility into lead quality
- Research and refine new marketing approaches to reach and engage key audiences
- Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
- Manage multiple projects and balancing contending priorities in a rapidly changing environment
- Provide clear, consistent, and frequent communication with executive level stakeholders inclusive of marketing strategy, goals, and performance of campaigns.
- Lead the development of comprehensive account-based marketing strategies aligned to be executed across the Marketing Managers.
- Act as team lead by supporting with training or coaching to enhance their skills and grow in their roles.
- Anticipated travel 10%
Skills & Experience:
- 6+ years of B2B marketing experience
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experiencing leading teams or mentoring junior team members
- Experience using data and metrics to measure impact and determine improvements
- Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
- Experience presenting ideas to executive levels of an organization to gain support for initiatives
- Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
- Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.
Preferred Experience:
- Experience managing external partners to develop marketing programs
- Experience in paid search and paid social
- Experience in healthcare technology
- Experience managing large amount of data including customer segments and online campaign metrics
- 7+ years of B2B marketing experience
- Experience working with marketing agencies for execution
64.66 - 71.83 USD
