Monetization Strategy & Pricing Director
PointClickCare
Key Responsibilities:
- Support defining and executing pricing & packaging strategy:
- Own the development and execution of pricing and packaging strategies for PointClickCare's products and services, ensuring alignment with business goals, customer value, and market dynamics.
- Develop KPIs and monitor performance: Define and track key pricing-related metrics (e.g., ASP, ARPU, discount rates, attach rates, sales velocity, margin impact), ensuring visibility to leadership through dashboards, reporting, and regular business reviews.
- Support Strategic Deals: Provide hands-on support for high-impact or complex deals, ensuring pricing configurations maximize customer success and PointClickCare's business objectives
- Drive monetization and GTM strategy:
- Define and implement monetization strategies for new products and features, from early ideation through launch and scale, in close collaboration with Product, Engineering, Marketing, Sales, and Customer Success teams.
- Enable field success: Support and enable Sales, Partners, and Customer Success through training, tools, and thought leadership that communicate pricing updates, competitive positioning, and value articulation.
- Conduct market & customer analysis:
- Perform comprehensive quantitative and qualitative research—including competitive analysis, customer segmentation, usage behavior, and pricing trends—to inform strategic decisions.
- Optimize pricing models with data:
- Use financial modeling, experimentation, and advanced analytics to evaluate, optimize, and evolve pricing structures, discounting frameworks, and packaging options across PointClickCare's portfolio.
- Lead cross-functional initiatives:
- Act as a strategic advisor and central liaison between Finance, Legal, Sales, Product, Marketing, and Operations to align pricing decisions with go-to-market strategies, product roadmap, and operational execution.
Skills & Qualifications:
- Bachelor’s degree in Business, Finance, Economics, Marketing, or a related field required. MBA or equivalent advanced degree strongly preferred.
- 7+ years of relevant experience in pricing strategy, monetization, or deal structuring within SaaS, enterprise software, or consulting environments.
- Minimum 5 years of hands-on experience working with SaaS business models, pricing frameworks, and value-based pricing strategies
- Deep understanding of enterprise sales motions, customer value drivers, and the connection between product features and commercial outcomes
- Proven analytical rigor with significant hands-on experience in financial modeling, pricing analysis, and market research.
- Strong business judgment with the ability to translate complex data into actionable insights and strategic recommendations.
- Experience developing and tracking KPIs to measure pricing effectiveness and impact.
