(US) Sr. Growth Insights Manager
PointClickCare
This job is no longer accepting applications
See open jobs at PointClickCare.See open jobs similar to "(US) Sr. Growth Insights Manager" Work In Tech.Key Responsibilities:
- Define and segment customer cohorts based on acquisition source, behavior, product engagement, and stage in the customer lifecycle.
- Track and report on cohort behavior over time, highlighting key trends in adoption, conversion, engagement, and retention.
- Connect lifecycle insights to business impact and campaign ROI, influencing budget allocation and go-to-market strategies.
- Tie cohort modeling into KPIs for all funnel metrics by reserve engineering our revenue goals backwards, and aligning marketing to those goals – leads, MQLs, SQLs, Opps, Pipeline, and Revenue and marketing ROI.
- Develop frameworks that align marketing spend with revenue growth, customer retention, and lifetime value (LTV).
- Identify emerging signals from the field and provide actionable recommendations to scale high-performing bottom-up tactics.
Skills & Qualifications:
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 8+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Proven expertise in lifecycle analysis, campaign performance tracking, and reporting dashboards.
- Experience in high growth, fast paced, heavily matrixed organizations
- Strong grasp of marketing automation, web analytics, and CRM platforms (e.g., Marketo, Google Analytics, Salesforce).
- Experience with BI tools (e.g., Tableau, Power BI, Looker), SQL, and attribution modeling.
- Familiarity with bottom-up marketing motions, PLG signals, and customer-led growth approaches is a plus.
Preferred Experience:
- B2b digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making.
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX Marketing analytics technology Revenue Marketing metrics
- Experience with Google Analytics SEO SEM Funnel metrics SQL BI tools Salesforce dashboards B2B Marketing channels
This job is no longer accepting applications
See open jobs at PointClickCare.See open jobs similar to "(US) Sr. Growth Insights Manager" Work In Tech.