Sr. Market Research Manager
PointClickCare
This job is no longer accepting applications
See open jobs at PointClickCare.See open jobs similar to "Sr. Market Research Manager" Work In Tech.Key Responsibilities:
- Promote a customer-centric mindset across the organization, championing voice of customer and primary research capabilities, informing the development lifecycle of new products and product enhancements based on customer needs
- Navigate and influence leaders across various functions to inform and align strategies and drive action to improve business performance
- Focusing on the most complex and critical business questions, consult with business leaders to define and execute learning plans, co-creating innovative research approaches to deliver actionable insights that maximize product market fit and overall portfolio value in support of business goals based on in-depth evaluation across multiple data sources utilizing advanced analytics.
- Manage the end-to-end research process utilizing a wide range of internal and external research methods and partners.
- Manages budget, and selection and evaluation of external partners.
- Collecting, interpreting and disseminating insights that will directly impact customer experience short-term by providing feedback and guidance on product, go-to-market and support decisions
- Partner with Product Marketing to share insights that help enable more impactful messaging and positioning of the portfolio across the customer lifecycle
- Produce quarterly report/briefing to showcase where the industry is going and what the market demands
- Actively contribute to the VoC Community of Practice; designing and aligning programmatic insight solutions, research processes, and insight repositories
- Mentor Research Managers/Analysts, reviewing the analyses and reports of others to ensure accuracy, logic and value-add
Qualifications & Skills:
- 8 years hands-on experience within the marketing research and consumer insights industry, collecting and analyzing data, reporting and presenting findings relating to the healthcare technology industry.
- Experience with a wide array of new product, brand, advertising and customer segmentation research methodologies
- Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
- Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language
- Ability to apply insights to long-term strategic business issues as well as day-to-day business challenges
- Expertise with Excel, PowerPoint, and PowerBI
- Highly motivated, results-driven person, who works effectively in a collaborative, fast-paced environment with a strong ability to mentor team members
- Bachelors or advanced degree in business, mathematics, or the sciences
Preferred Experience:
- Deep understanding of the healthcare industry/sector including hospitals, health systems, health plans and value-based care.
- Previous experience working successfully in a SaaS organization
This job is no longer accepting applications
See open jobs at PointClickCare.See open jobs similar to "Sr. Market Research Manager" Work In Tech.