Associate Product Marketing Manager
PointClickCare
Marketing & Communications, Product
Mississauga, ON, Canada · Remote
Posted on Dec 3, 2024
PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.
At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose.
Join us and be part of a team that is making a real impact.
To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
About the Team:
Join a dynamic remote team dedicated to transforming healthcare by enhancing care coordination and fostering collaborative relationships across Long-Term Care Homes and hospitals. Our senior care business is at the forefront of innovation, tackling challenges head-on and delivering differentiated technologies that bridge previously siloed care environments. By expanding our real-time care collaboration network, we empower LTCHs and hospitals to improve transitions of care and promote better health outcomes. This is an exciting opportunity to make a meaningful impact in the healthcare industry while working with a passionate team committed to positive change.
About the Role:
Reporting to the Director, Product Marketing, the Associate Product Marketing Manager plays a key role in the Product Marketing team in the development and execution of product marketing strategies for our product portfolio. In this role, you will work cross-functionally to help develop/refine uniquely differentiating value propositions for our solutions, create and optimize programs and assets that drive demand, adoption, and engagement, and collaborate with product marketing to bring new products to market.
In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Key Responsibilities:
- Assists in the development of value propositions, positioning, and messaging for our Canadian products that differentiate our offerings against our competitors.
- Develops a deep understanding of how our products support regulatory compliance requirements.
- Aligns closely with product management team to facilitate the appropriate flow of information between the teams.
- Partners with the product marketing team in the development and rollout of product launches.
- Develops, enhances, and distributes public-facing product marketing materials.
- Partners with Sales Enablement to provide material for sales training on new products/capabilities, including regular updates on product enhancements.
- Collaborates in the execution of product-specific marketing programs, driving alignment and execution to ensure programs deliver on objectives.
- Tracks and reports on product marketing activity performance. Provides insights and recommendations to improve results.
- Provides writing, editing, and project management support for internal enablement and external communications assets, including collateral, presentations, brochures, case studies, white papers, web content, videos, newsletters, ads and sales tools.
Your Key Strengths:
- Bachelor's degree in business or marketing.
- 2-5 years' experience in a marketing role with preference for product marketing.
- Experience with B2B SaaS healthcare technology required.
- Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing, Product Marketing Alliance, or SiriusDecisions, Product Marketing a plus.
- Industry experience in the segment a definite asset.
- Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base.
- Knowledge of marketing principles and practices.
- Excellent time management, interpersonal, communication, decision making, and organization skills.
#LI-DNI
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.
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