(Canada) Growth Insights Manager
PointClickCare
This job is no longer accepting applications
See open jobs at PointClickCare.See open jobs similar to "(Canada) Growth Insights Manager" Work In Tech.Key Responsibilities:
- Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals.
- Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns
- Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams
- Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
- Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
- Manage research projects using our data to create business plans that inform our growth strategy
- Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
- Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies
Organization:
- Marketing Functional Leadership and Teams members, Executive Leadership team, Marketing Operations, Shared Services and COE, Business Operations, CTS, Sales Operations, Customer Success Operations, Marketing Data Governance, Product Marketing, Demand Gen, etc.
Required Experience:
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
- Experience in high growth, fast paced, heavily matrixed organizations
- B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX
- Marketing analytics technology
- Revenue Marketing metrics
- Experience with Google Analytics
- SEO
- SEM
- Funnel metrics
- SQL
- BI tools
- Salesforce dashboards
- B2B Marketing channels
This job is no longer accepting applications
See open jobs at PointClickCare.See open jobs similar to "(Canada) Growth Insights Manager" Work In Tech.