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Sr. Product Marketing Manager (Acute & Payer)

PointClickCare

PointClickCare

Marketing & Communications, Product
United States · Remote
Posted on Saturday, January 13, 2024
For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform.
With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey.
For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.
Position Summary:
Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager is an innovative, strategic thinker with a deep understanding of markets and buyers, responsible for developing and leading the go-to-market strategy for a portfolio of SaaS solutions for our Acute & Payer markets. With an expert understanding of markets, buyers, users, and interdependencies across the healthcare continuum, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who demonstrates and transfers knowledge about markets, buyers, users, and product/s across marketing and sales functions. This critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable results.
As a Sr. Product Marketing professional, you understand our market and buyers, including how they make their buying decisions. You have the critical ability to grasp and translate product capabilities into business benefits to develop and lead product launch and marketing programs that increase awareness and drive demand.
You track performance to prove what’s working and what is not and back up strategic insights with evidence and then use that knowledge to continually optimize positioning, messaging, and narratives that resonate with buyers and empower our Sales channels to be successful.
In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Solution Design, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities:

  • Conduct market and customer research to gather data about target personas, buyer needs and the purchasing process for the product/s, including key buyer and influencer roles
  • Develop product positioning, value propositions and messaging that resonate with the buying audience
  • Work with business and product leaders to define the market opportunity for product/s; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
  • Lead product introduction/launch planning including development and measurement of KPIs
  • Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership, campaign and other assets
  • Provide market intelligence and buyer insights to support the development of campaign strategies that create demand
  • Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging and tools
  • Collaborate with customer facing teams to understand contributing factors in order to manage/minimize churn, etc
  • Participate in product naming, pricing and packaging by providing market, competitive and customer insights, leveraging strong collaboration with market and competitive insights colleagues
  • Support product management’s understanding of customer satisfaction, competitive landscape, and opportunities for new features or enhancements
  • Manage to the financial and operational expense budgets

Required Experience:

  • Bachelors degree; Advanced degree or equivalent experience desired
  • 7+ years Product/Portfolio Marketing experience in B2B SaaS solutions
  • Preference for candidates with experience in Payer, Health Plan, Population Health, and/or other healthcare SaaS solutions
  • Preference for candidates with deep knowledge of the acute, post-acute, ambulatory provider, and health plan markets
  • Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing, Product Marketing Alliance, or SiriusDecisions, Product Marketing a plus.
  • Proven ability to create value propositions and messaging strategies, and link product launches to organizational themes and goals
  • Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
  • Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance and other indicators
  • Exceptional communication, story-telling and presentation skills with the ability to tailor messaging to different audiences
  • Critical thinker with excellent time management, interpersonal, decision making, and organizational skills
  • A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
  • Team player and strong collaborator with a variety of people and teams. Great at building relationships and maintaining diplomacy in times of stress
  • Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change.
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.
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