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(Canada) Vice President, Portfolio Marketing



Marketing & Communications
Posted on Wednesday, September 20, 2023
For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform.
With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey.
For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.
The VP, Portfolio Marketing will oversee the Product Marketing and Demand Gen teams inclusive of sales readiness and field/regional sales activities to drive product adoption of the PointClickCare portfolio serving the Acute & Payer (A&P) markets.
This key role is responsible for informing and connecting the corporate strategy and business unit strategy to in-market fiscal and programmatic concepts to guide teams to execution. The leader will be accountable for strategic go-to-market plans considering segmentation, positioning and pricing to maximize business results. Responsible for differentiating our offerings, this leader will leverage deep competitive knowledge in multiple market segments across the healthcare continuum in setting a strategic marketing vision that is category leading.
We are looking for a seasoned marketing leader who has the unique combination of sharply honed strategic planning and financial acumen, with technical and product aptitude in SaaS, along with a natural affinity for defining customer needs and connecting product value delivery in a compelling marketing execution, bringing best practice to bare. As we continue to grow through organic and acquisition, this role is also responsible for the continued evolution of the Portfolio function and the significant cross-function corporate initiatives required to deliver on the strategy inclusive of Pricing, Packaging, Value Selling, and Go-To-Market Commercial Enablement.

Key Responsibilities:

  • Through collaboration with BU GMs and Product leadership this role and team will be responsible for informing pipeline, sales forecasts and roadmap based on research, market intelligence, and customer sentiment.
  • Building and delivering on forecast accuracy and predictability for the BU, serving as the comprehensive market POV with respect to Sales & Product.
  • This team will analyze and project future competitive product positions; align these positions to product strategies and sales tactics as appropriate.
  • This leader is responsible for driving and designing a Demand team inclusive of field sales support structures that can deliver targeted, strategic and agile marketing campaigns, quality leads and strong ROI for the BU in deep collaboration with Sales/CSM and Commercial Ops to maximize the value of the campaign investments and ensure alignment.
  • Working closely with Business Unit leadership, Product Management and Sales to define and design responsibilities and collaboration models across the respective teams. This role will carry a heavy team development responsibility as we work to build the Product Marketing Manager capability for PointClickCare.
  • This leader will also bring Product Lifecycle Management best practice to address market and product needs at various stages of maturity to inform product and technology roadmaps respectively.
  • The Portfolio Marketing leader will work effectively and in partnership with the greater marketing organization as well as Customer Success, Government Affairs, Finance, Legal and IT.

Qualifications and Skills:

  • 7-10 years experience in software and/or hosted service in a senior product, industry or marketing strategy capacity.
  • Extensive analytical skills and PLM experience proven to inform and improve forecast accuracy, sales velocity and product market fit. Strong competitive analysis and product positioning skills a must.
  • Strong relationship development skills and the ability to prioritize efforts across multiple product lines and market segments is a must.
  • Understands the difference between managing and leading teams – possesses the skills and desire to influence and motivate people to deliver their best.
  • Personal drive and desire to keep ahead of industry and innovation trends in the technology, healthcare, marketing and demand gen industries.
  • MBA preferred, BS/BA degree or equivalent experience required.
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact should you require any accommodations.
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