Senior Growth Product Manager
Plusgrade
Product, Sales & Business Development
Toronto, ON, Canada
Posted on Nov 8, 2025
Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 250+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.
ABOUT THE ROLE
As a Senior Growth Product Manager, you will define and lead the strategy for our mature product portfolio, with a focus on driving measurable improvements in acquisition, conversion, engagement, and retention. You’ll own the experimentation roadmap end to end — identifying opportunities, designing and running A/B tests, and scaling successful outcomes across the business. Partnering closely with engineering, design, data, and performance marketing, you’ll connect product insights with channel strategies to unlock sustainable growth. You’ll bring analytical rigor, a bias for action, and a deep understanding of how marketing and product intersect to drive measurable impact.
In this role, you will work on our core products and white label solutions that help the world’s biggest loyalty programs become engagement and revenue engines for the airline or hotel chains they represent with a focus on optimizing our mature products.
WHAT YOU WILL BE DOING:
Reporting to the Director, Product Commercialization, you will:
• Own the product roadmap for mature products, driving measurable improvements in conversion, engagement, and retention.
• Identify and prioritize optimization opportunities across the funnel using data-driven insights and user behavior analysis.
• Lead and execute A/B and multivariate experiments to test hypotheses, validate ideas, and inform product and marketing decisions.
• Partner with performance marketing and lifecycle teams to align product experiments with channel acquisition and re-engagement strategies.
• Collaborate cross-functionally with data, design, engineering, and marketing to deliver high-impact experiments and feature iterations.
• Working closely with our Analytics & Insights team to help define success metrics, set up tracking, and ensure robust measurement frameworks are in place to evaluate experiment outcomes.
• Oversee tagging, event tracking, and analytics implementation to ensure accurate data collection across web and app experiences.
• Translate insights from experimentation, channel performance, and user feedback into actionable product improvements.
• Monitor and report on key growth metrics, providing clear narratives and recommendations to stakeholders.
• Explore and test new growth levers and channel opportunities to expand acquisition and engagement efficiently.
• Champion a culture of experimentation and continuous learning within the product and marketing organization.
• Recommend and evaluate the right tools required for experimentation, analytics, UX measurement, and A/B testing in addition to our existing stack.
YOU ARE SOMEONE WITH:
• You have 4+ years of experience in product management, with a focus on growth, experimentation, or optimization for mature products or digital experiences.
• Proven track record of using A/B testing, funnel analysis, and user insights to drive measurable improvements in key metrics (conversion, engagement, retention).
• Strong analytical and quantitative skills; ability to translate data into insights, narratives, and product decisions..
• You can think strategically about product vision, market opportunities, and competitive landscapes.
• Hands-on experience with experimentation and analytics tools (e.g., Optimizely, Google Optimize, Amplitude, GA4, Mixpanel, Segment).
• Solid understanding of marketing channels (paid, organic, lifecycle) and how they connect to acquisition, activation, and engagement loops.
• Familiarity with tagging, tracking, and event instrumentation to ensure clean, reliable data pipelines for experimentation.
• Comfort working with performance marketing and analytics teams to align product tests with broader growth goals.
• Ability to balance speed and rigor — shipping quickly while maintaining high standards for experiment design and data integrity.
WHAT YOU’LL LOVE ABOUT US:
🏦 RRSP/401(k) Matching
🏥 Comprehensive Health Plans
📅 Flexible Paid Time Off
✈️ Travel Experience Credit
🧘 Annual Wellness Credit
🥗 Team Events
💻 Commuter Credit
🌅 Work From Anywhere Program
🍼 Parental Leave Top Up
🌍 Adventure Pass
OUR PROCESS:
Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.
We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process:
• Recruiter Phone Interview
• Hiring Manager Interview
• Panel Interview
All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential.
